Case Information
Client: Pituca Chips
Industry: Organic Snacks & Superfoods
Market Position: Emerging National Challenger
Location: Peru
Service: 360° Brand Management
Publication Year: 2019
1. Executive Summary
Pituca Chips, a fast-growing Peruvian superfood brand rooted in the Amazonian region of Chanchamayo, partnered with Boltek Media to scale its brand presence and support long-term growth. The challenge was to position the brand effectively across B2C and B2B segments through a unified strategic framework, while supporting continuous go-to-market launches for its expanding product lines. Boltek Media delivered a 360° management solution including brand direction, digital ecosystems, product strategy, retail activation, and continuous content development. This resulted in a +400 increase in national points of sale, 10 new product lines launched, a 70% ROI in digital operations, and over 10,000 engaged social media followers.
2. About the Client
Pituca Chips is a Peruvian organic snack brand known for processing the Pituca root (also known as taro) into high-quality, health-conscious chips. Positioned in the superfood and organic markets, the company has over 5 years of experience, with a catalog that includes more than 10 product lines available nationwide in convenience stores, mini-markets, and major supermarkets. As a winner of the 9th generation of Startup Perú and a company committed to social and environmental responsibility, Pituca has built strong ties with Andean communities and has become a reference for sustainable growth in the food industry.
Key client Attributes:
-
Superfood & Organic Pioneer: Uses locally grown taro with certified quality.
-
National Retail Reach: Present in over 4000+ points of sale across Peru.
-
Social Responsibility Champion: Collaborates with Andean communities and practices eco-conscious operations.
3. The Challenge
Pituca Chips faced the challenge of articulating a scalable brand strategy to serve both B2C and B2B markets, while coordinating ongoing launches of new product lines. The lack of a long-term strategic framework and a cohesive communication system risked stalling brand growth and confusing target audiences. The objective was to create an end-to-end structure that would streamline brand expansion, digital engagement, and operational alignment for go-to-market efforts.
Key Obstacles:
-
Fragmented Brand Direction: No unified vision across multiple product lines.
-
Inconsistent Go-to-Market Execution: Launches lacked synchronized branding and rollout support.
-
Limited Digital Infrastructure: Weak online presence to support B2C and B2B growth.
Without a full-spectrum strategy, Pituca Chips risked diluting its brand message and underperforming in competitive categories.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
Boltek Media developed a comprehensive roadmap for Pituca Chips with a long-term horizon of 3–5 years. This included brand building, commercial strategy, digital infrastructure, and campaign synchronization. We implemented full-cycle product launch systems, redesigned sales channels, developed the digital ecosystem, and provided creative support for physical activations. We also handled social media management, designed a new website, produced tailored brochures and catalogs, and delivered high-performance brand guidelines. Additionally, we executed testing and market research for product validation.
Key Strategic Steps:
1
Long-Term Brand Planning:
2
Product Line Deployment:
3
Digital Ecosystem Development:
4
Activation & Media Support:
5. Results and Metrics
The full-scope brand strategy resulted in exponential growth and a high-performing market presence. Pituca Chips scaled from a niche brand to a category challenger, boosting national retail presence, launching a wide variety of product lines, and establishing a self-sustaining digital ecosystem. With a strong social community, improved brand equity, and measurable digital ROI, Pituca is now equipped to compete at scale.
