Case Information
Client: La Choza Náutica
Industry: Gastronomy
Market Position: Challenger
Location: Lima, Perú
Service: Social Media Growth
Publication Year: 2022
1. Executive Summary
La Choza Náutica, a leading Peruvian seafood franchise with over 27 years of market presence, faced digital engagement challenges at its Breña location. Despite its established reputation, its online presence did not fully convey the brand’s excellence. Boltek Media implemented a comprehensive digital strategy combining high-impact food photography and strategic social media management. Through these efforts, we achieved a 100% improvement in visual appeal, a 15% increase in in-store leads from social media, and a 25% growth in their online community, leading to stronger customer engagement and franchise expansion opportunities.
2. About the Client
La Choza Náutica is a well-established Peruvian restaurant chain specializing in authentic seafood dishes. With 28 franchises nationwide and numerous industry recognitions, including the First Place award on National Ceviche Day by ARMAP, the brand has a strong cultural and culinary presence. The Breña franchise, which was the focal point of our intervention, aimed to modernize its digital presence to attract more customers and franchise partners.
Key client Attributes:
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Culinary Excellence: Award-winning seafood dishes reflecting Peru's rich gastronomic traditions.
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Expansive Reach: A robust network of 28 franchises, reinforcing brand presence across Peru.
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Cultural Ambassadorship: Dedication to preserving and promoting Peruvian culinary arts.
3. The Challenge
Despite its market leadership, La Choza Náutica’s Breña location struggled with inconsistent digital representation, affecting its ability to engage with customers online. The absence of a structured content strategy led to scattered branding, reducing the effectiveness of its digital presence. This lack of coherence impacted customer perception, foot traffic, and franchise interest.
Key Obstacles:
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Suboptimal Social Media Engagement: Irregular posting schedules and unrefined content strategies resulted in limited audience interaction and growth.
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Underutilization of Visual Assets: Absence of professional food photography and styling led to unappealing representations of their culinary offerings.
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Fragmented Brand Narrative: Lack of a compelling and unified brand story hindered emotional connections with the target audience.
Without a strategic approach to social media management and branding, La Choza Náutica’s Breña franchise risked losing digital relevance and potential customers.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
To address these challenges, Boltek Media devised a strategy focusing on revitalizing La Choza Náutica’s digital presence through high-impact visual storytelling and optimized social media management. The core of our approach was to create a visually appealing brand identity while leveraging data-driven content strategies to enhance engagement. Our differentiator was the implementation of the “Chozera Experience,” a distinctive brand narrative that encapsulated the essence of the restaurant’s lively and authentic ambiance. Through a carefully planned execution, we ensured consistency across all digital touchpoints and maximized audience reach.
Key Strategic Steps:
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Visual Identity Overhaul:
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Content Structuring & Optimization:
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Social Media Performance Enhancement:
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Influencer & Community Engagement:
5. Results and Metrics
The execution of our strategy led to substantial improvements across multiple digital KPIs. The optimized social media management and professional visual content significantly boosted engagement, visibility, and customer acquisition. By aligning the digital experience with La Choza Náutica’s real-world reputation, we positioned the Breña franchise as a benchmark for digital excellence in the food industry.
