Case Information
Client: Inter Andina JGBL
Industry: Logistics & Distribution (Confectionery)
Market Position: National Distribution Leader
Location: Peru
Service: B2B Website Development & Brand Strategy
Publication Year: 2025
1. Executive Summary
Inter Andina JGBL, a leading Peruvian logistics and distribution corporation specializing in confectionery and chocolate products, approached Boltek Media with the need to enhance its digital presence to drive B2B lead generation. The challenge was to design and develop a corporate website that clearly communicated the company’s value proposition and competitive positioning. Boltek responded by crafting a strategic communication approach, developing a powerful brand concept, and delivering a fully functional website featuring a virtual catalog of over 300 products. As a result, Inter Andina experienced a 340% increase in web form leads and ranked #1 in SEO for industry-specific keywords.
2. About the Client
Key client Attributes:
Inter Andina JGBL is a prominent logistics and distribution corporation based in Peru, with over 20 years of experience and a specialized focus on the import, promotion, and registration of national and international confectionery and chocolate brands. With a product catalog exceeding 300 SKUs and over 5,000 retail points of sale nationwide, the company serves as a critical link between global suppliers and the Peruvian market. Its objective was to modernize its digital presence to attract new clients, solidify its competitive advantages, and enhance brand positioning in the B2B sector.
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Extensive Product Portfolio: Over 300 SKUs and 25 international brands.
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Market Penetration: Access to more than 5,000 retail points nationwide.
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Logistics Expertise: Two decades of experience in importation and distribution.
3. The Challenge
Despite its strong operational background, Inter Andina lacked a digital platform capable of articulating its value proposition effectively to potential B2B clients. The absence of a strategic communication framework resulted in missed business opportunities and limited visibility in the digital space. The objective was to design a high-performing website that not only showcased the product catalog but also positioned the company as a leader in logistics and distribution.
Key Obstacles:
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Undefined Value Proposition: The company lacked a clear and concise brand narrative.
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Weak Digital Presence: No strong SEO foundation or web-based communication channel.
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Missed B2B Opportunities: Lack of lead generation tools and conversion strategies.
Without a structured communication strategy, Inter Andina risked losing visibility and leads in an increasingly digital B2B landscape.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
Boltek Media developed a fully integrated B2B communication strategy centered on clarity, trust, and product excellence. We created a compelling brand concept and defined the company’s competitive positioning in a way that would resonate with potential clients. The website was developed to reflect this strategy through an intuitive UI, persuasive copywriting, and a fully interactive product catalog. A digital lead funnel was embedded across all key sections of the site to convert visits into actionable business inquiries.
Key Strategic Steps:
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Brand Strategy & Value Proposition:
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Website Architecture & UX Design:
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SEO & Conversion Optimization:
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Virtual Product Catalog Integration:
5. Results and Metrics
The newly launched website quickly became a lead-generating asset for Inter Andina, helping convert web visits into tangible B2B opportunities. The structured content strategy, combined with improved SEO and usability, led to substantial improvements in visibility, engagement, and positioning. The company now ranks first for relevant sector keywords and has successfully consolidated its brand messaging and value proposition in the digital space.
