Web – Boltek Media | Growth Marketing Consulting Firm https://boltekmedia.com Growth Marketing Consulting Firm Fri, 04 Apr 2025 04:51:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://boltekmedia.com/wp-content/uploads/2025/02/cropped-favicon-32x32.png Web – Boltek Media | Growth Marketing Consulting Firm https://boltekmedia.com 32 32 UCL Global https://boltekmedia.com/portfolio/ucl-global/ Sun, 30 Mar 2025 17:08:58 +0000 https://boltekmedia.com/?post_type=portfolio&p=24651

Case Information

Final Client: UCL Global

Through Strategic Partner: Human Branding (Alicia Barco)
Industry: International Logistics & Supply Chain
Market Position: Sector-Specific Logistics Leader
Location: Peru
Service: Corporate Branding, Website & Social Media
Publication Year: 2022

1. Executive Summary

UCL Global, a Peruvian corporation with over 27 years of experience in international logistics, partnered with Boltek Media during the COVID-19 pandemic to reinvent its brand perception and attract new clients in a heavily impacted industry. The challenge centered on communicating trust and adaptability in a disrupted global logistics environment. Boltek Media executed a full brand renewal strategy, revitalizing UCL’s digital presence through a new corporate identity, website, social media management, and strategic advertising content. The result was a 200% increase in qualified leads, a 350% boost in organic traffic and community growth, and over 100 high-impact strategic content pieces.

2. About the Client

UCL Global is a leading Peruvian logistics and supply chain solutions provider with tailored services in mining machinery, EPCM (Engineering, Procurement, Construction & Management), healthcare, and construction sectors. For nearly three decades, the company has specialized in managing complex international operations, earning a reputation for reliability and precision in high-stakes industries. During a period of major global disruption, UCL sought to strengthen its market position and build long-term resilience through digital transformation.

Key client Attributes:

  • Sector-Specific Logistics Expertise: Trusted by mining, construction, and healthcare sectors for custom logistics solutions.
  • Track Record of Excellence: Over 27 years of uninterrupted international operations.
  • Client-Centered Innovation: Adapts to evolving client needs with precision and flexibility.

3. The Challenge

The COVID-19 pandemic severely disrupted international logistics and supply chain operations, making it difficult for companies like UCL to maintain visibility and acquire new clients. UCL Global faced the urgent challenge of reshaping its external image to emphasize resilience, capability, and innovation. The goal was to reintroduce the company in a digital format that would instill confidence, differentiate its services, and generate new business opportunities.

Key Obstacles:

  • Outdated Brand Image: Perception did not reflect modern capabilities or agility.
  • Low Digital Visibility: Weak online presence, especially on social media and search platforms.
  • Decreased Lead Flow: Diminished engagement due to reduced physical business development during the pandemic.

Without swift and strategic intervention, UCL risked losing ground in a highly competitive logistics market.

Deficient Metrics Before Implementation:

Lead Acquisition Rate
18%
Digital Brand Awareness:
28%
Engagement via Social Media
6%
Strategic Content Utilization
20%

4. Strategy and Solution Implemented

Boltek Media designed and executed a digital-first brand renewal plan tailored to UCL Global’s new growth objectives. We began by redesigning the corporate identity to reflect trust, technical expertise, and global standards. The relaunch included a custom-developed website, consistent social media presence, and targeted messaging across channels. In parallel, we created strategic ad content for performance-based campaigns, addressing key decision-makers in core industries. The approach positioned UCL as a modern, resilient player in international logistics.

Key Strategic Steps:

1

Brand Identity Redesign:

Created a new corporate image to reflect credibility, modernity, and sector alignment.

2

Digital Ecosystem Relaunch:

Developed a responsive corporate website with updated messaging and service structures.

3

Social Media Activation:

Built an active presence on LinkedIn and Facebook to engage B2B audiences.

4

Strategic Ad Campaign Content:

Delivered conversion-oriented creative assets for digital advertising.
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5. Results and Metrics

The brand transformation strategy enabled UCL Global to stand out during a period of uncertainty. A newly defined visual identity, combined with a robust digital infrastructure and strategic content development, resulted in significantly improved lead generation and brand engagement. UCL’s position in the logistics sector is now digitally reinforced and aligned with its long-term objectives.

1 %
Lead Growth via Ads
1 %
Organic Traffic & Community Increase
1 +
Strategic Content Assets Produced
1 x
Website Conversion Rate
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Pituca Chips https://boltekmedia.com/portfolio/pituca-chips/ Sun, 30 Mar 2025 15:45:02 +0000 https://boltekmedia.com/?post_type=portfolio&p=24625

Case Information

Client: Pituca Chips
Industry: Organic Snacks & Superfoods
Market Position: Emerging National Challenger
Location: Peru
Service: 360° Brand Management
Publication Year: 2019

1. Executive Summary

Pituca Chips, a fast-growing Peruvian superfood brand rooted in the Amazonian region of Chanchamayo, partnered with Boltek Media to scale its brand presence and support long-term growth. The challenge was to position the brand effectively across B2C and B2B segments through a unified strategic framework, while supporting continuous go-to-market launches for its expanding product lines. Boltek Media delivered a 360° management solution including brand direction, digital ecosystems, product strategy, retail activation, and continuous content development. This resulted in a +400 increase in national points of sale, 10 new product lines launched, a 70% ROI in digital operations, and over 10,000 engaged social media followers.

2. About the Client

Pituca Chips is a Peruvian organic snack brand known for processing the Pituca root (also known as taro) into high-quality, health-conscious chips. Positioned in the superfood and organic markets, the company has over 5 years of experience, with a catalog that includes more than 10 product lines available nationwide in convenience stores, mini-markets, and major supermarkets. As a winner of the 9th generation of Startup Perú and a company committed to social and environmental responsibility, Pituca has built strong ties with Andean communities and has become a reference for sustainable growth in the food industry.

Key client Attributes:

  • Superfood & Organic Pioneer: Uses locally grown taro with certified quality.
  • National Retail Reach: Present in over 4000+ points of sale across Peru.
  • Social Responsibility Champion: Collaborates with Andean communities and practices eco-conscious operations.

3. The Challenge

Pituca Chips faced the challenge of articulating a scalable brand strategy to serve both B2C and B2B markets, while coordinating ongoing launches of new product lines. The lack of a long-term strategic framework and a cohesive communication system risked stalling brand growth and confusing target audiences. The objective was to create an end-to-end structure that would streamline brand expansion, digital engagement, and operational alignment for go-to-market efforts.

Key Obstacles:

  • Fragmented Brand Direction: No unified vision across multiple product lines.
  • Inconsistent Go-to-Market Execution: Launches lacked synchronized branding and rollout support.
  • Limited Digital Infrastructure: Weak online presence to support B2C and B2B growth.

Without a full-spectrum strategy, Pituca Chips risked diluting its brand message and underperforming in competitive categories.

Deficient Metrics Before Implementation:

Product Launch Consistency
41%
Digital Conversion Rate
13%
Channel Marketing Activation
34%
Customer Retention (Online)
20%

4. Strategy and Solution Implemented

Boltek Media developed a comprehensive roadmap for Pituca Chips with a long-term horizon of 3–5 years. This included brand building, commercial strategy, digital infrastructure, and campaign synchronization. We implemented full-cycle product launch systems, redesigned sales channels, developed the digital ecosystem, and provided creative support for physical activations. We also handled social media management, designed a new website, produced tailored brochures and catalogs, and delivered high-performance brand guidelines. Additionally, we executed testing and market research for product validation.

Key Strategic Steps:

1

Long-Term Brand Planning:

Crafted a brand roadmap to scale identity, positioning, and storytelling across B2C and B2B.

2

Product Line Deployment:

Launched over 10 unique SKUs with tailored commercial strategy, visuals, and GTM rollouts.

3

Digital Ecosystem Development:

Created an integrated website, social channels, and lead generation architecture.

4

Activation & Media Support:

Supported BTL campaigns, crafted marketing assets, tracked KPIs, and managed growth reports.
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5. Results and Metrics

The full-scope brand strategy resulted in exponential growth and a high-performing market presence. Pituca Chips scaled from a niche brand to a category challenger, boosting national retail presence, launching a wide variety of product lines, and establishing a self-sustaining digital ecosystem. With a strong social community, improved brand equity, and measurable digital ROI, Pituca is now equipped to compete at scale.

1 +
New Retail Points of Sale
# 1
Product Lines Launched
1 %
Digital ROI (Annual)
1 +
Social Media Followers
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Inter Andina https://boltekmedia.com/portfolio/inter-andina/ Sun, 30 Mar 2025 04:28:42 +0000 https://boltekmedia.com/?post_type=portfolio&p=24592

Case Information

Client: Inter Andina JGBL
Industry: Logistics & Distribution (Confectionery)
Market Position: National Distribution Leader
Location: Peru
Service: B2B Website Development & Brand Strategy
Publication Year: 2025

1. Executive Summary

Inter Andina JGBL, a leading Peruvian logistics and distribution corporation specializing in confectionery and chocolate products, approached Boltek Media with the need to enhance its digital presence to drive B2B lead generation. The challenge was to design and develop a corporate website that clearly communicated the company’s value proposition and competitive positioning. Boltek responded by crafting a strategic communication approach, developing a powerful brand concept, and delivering a fully functional website featuring a virtual catalog of over 300 products. As a result, Inter Andina experienced a 340% increase in web form leads and ranked #1 in SEO for industry-specific keywords.

2. About the Client

Key client Attributes:

Inter Andina JGBL is a prominent logistics and distribution corporation based in Peru, with over 20 years of experience and a specialized focus on the import, promotion, and registration of national and international confectionery and chocolate brands. With a product catalog exceeding 300 SKUs and over 5,000 retail points of sale nationwide, the company serves as a critical link between global suppliers and the Peruvian market. Its objective was to modernize its digital presence to attract new clients, solidify its competitive advantages, and enhance brand positioning in the B2B sector.

  • Extensive Product Portfolio: Over 300 SKUs and 25 international brands.
  • Market Penetration: Access to more than 5,000 retail points nationwide.
  • Logistics Expertise: Two decades of experience in importation and distribution.

3. The Challenge

Despite its strong operational background, Inter Andina lacked a digital platform capable of articulating its value proposition effectively to potential B2B clients. The absence of a strategic communication framework resulted in missed business opportunities and limited visibility in the digital space. The objective was to design a high-performing website that not only showcased the product catalog but also positioned the company as a leader in logistics and distribution.

Key Obstacles:

  • Undefined Value Proposition: The company lacked a clear and concise brand narrative.
  • Weak Digital Presence: No strong SEO foundation or web-based communication channel.
  • Missed B2B Opportunities: Lack of lead generation tools and conversion strategies.

Without a structured communication strategy, Inter Andina risked losing visibility and leads in an increasingly digital B2B landscape.

Deficient Metrics Before Implementation:

Monthly Web Traffic Reach
13%
B2B Lead Conversion Rate
5%
Keyword Visibility in Sector
19%
Engagement Rate on Website
11%

4. Strategy and Solution Implemented

Boltek Media developed a fully integrated B2B communication strategy centered on clarity, trust, and product excellence. We created a compelling brand concept and defined the company’s competitive positioning in a way that would resonate with potential clients. The website was developed to reflect this strategy through an intuitive UI, persuasive copywriting, and a fully interactive product catalog. A digital lead funnel was embedded across all key sections of the site to convert visits into actionable business inquiries.

Key Strategic Steps:

1

Brand Strategy & Value Proposition:

Articulated a distinct narrative that emphasized Inter Andina's market leadership and reliability.

2

Website Architecture & UX Design:

Created a site structure that optimized user flow, making it easy for clients to navigate products and reach contact points.

3

SEO & Conversion Optimization:

Applied keyword strategies and call-to-action placement to maximize visibility and form submissions.

4

Virtual Product Catalog Integration:

Developed a categorized, searchable product section showcasing the full inventory with downloadable specs.
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5. Results and Metrics

The newly launched website quickly became a lead-generating asset for Inter Andina, helping convert web visits into tangible B2B opportunities. The structured content strategy, combined with improved SEO and usability, led to substantial improvements in visibility, engagement, and positioning. The company now ranks first for relevant sector keywords and has successfully consolidated its brand messaging and value proposition in the digital space.

1 %
Lead Form Submissions Increase
# 1
SEO Keyword Ranking (Top Term)
1
Monthly B2B Leads Generated
1 sec
Average Time on Site
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AB InBev https://boltekmedia.com/portfolio/ab-inbev/ Sun, 30 Mar 2025 02:12:18 +0000 https://boltekmedia.com/?post_type=portfolio&p=24573

Case Information

Final Client: AB InBev

Through Strategic Partner: Human Branding (Alicia Barco)
Industry: Beverage & Logistics
Market Position: Fortune 500 Global Leader
Location: Global (Project in Peru)
Service: Induction System (SOPs, Gamified Videos, LMS)
Publication Year: 2023

1. Executive Summary

AB InBev, the world’s leading brewing company and a Fortune 500 enterprise, faced the challenge of optimizing the onboarding process for its logistics personnel, specifically within its operational brand Logística Conectamos Maz. Due to the high complexity and procedural precision required in logistics, effective training strategies were critical. In collaboration with Miebach Consulting and Human Branding, Boltek Media developed an end-to-end solution that included Standard Operating Procedure (SOP) manuals, gamified induction videos, and a custom virtual learning platform. This initiative automated learning for a significant number of employees, digitalized and gamified more than nine critical processes, and led to a measurable increase in operational efficiency.

2. About the Client

AB InBev is the global leader in the brewing industry, with a portfolio that includes internationally recognized brands. The company is known for its commitment to operational excellence and innovation. Within its structure, Logística Conectamos Maz is responsible for managing logistics operations and ensuring the efficient distribution of products across various markets. The client’s primary objective was to enhance the onboarding experience of its logistics staff to ensure adherence to standardized procedures and boost overall efficiency.

Key client Attributes:

  • Global Leadership: Dominant presence in the global beverage industry.
  • Continuous Innovation: Integration of advanced technologies in operations.
  • Quality-Driven Culture: Commitment to maintaining high standards across all processes.

3. The Challenge

AB InBev’s logistics division, represented by Logística Conectamos Maz, was experiencing difficulties onboarding new employees due to the inherent complexity of its processes. The lack of effective training tools led to operational inconsistencies and errors, affecting the accuracy and efficiency of supply chain execution. The specific objective was to develop an onboarding solution that standardized training, reduced errors, and improved employee understanding of core logistics procedures.

Key Obstacles:

  • Process Complexity: New employees struggled to grasp detailed operational steps.
  • Lack of Standardized Training Materials: No uniform resources were available for employee education.
  • High Operational Error Rates: Frequent mistakes due to inadequate onboarding.

These issues directly impacted the effectiveness and precision of logistics operations—both essential for company success.

Deficient Metrics Before Implementation:

Knowledge Retention Rate
45%
Process Execution Accuracy
54%
Employee Onboarding Satisfaction
45%
Average Time to Complete Induction
68%

4. Strategy and Solution Implemented

Boltek Media, in partnership with Miebach Consulting and Human Branding, designed a holistic solution tailored to the learning needs and profiles of AB InBev’s logistics workforce. The initiative included the creation of SOP manuals for nine core processes, 2D animated gamified induction videos, and a virtual educational platform consolidating all training resources. This modern, interactive approach enabled more effective training and comprehension, resulting in improved accuracy and a reduction in operational errors.

Key Strategic Steps:

1

SOP Manual Development:

Creation of detailed documentation outlining step-by-step procedures for nine essential logistics processes, ensuring operational clarity and standardization.

2

Gamified Video Production:

Production of engaging 2D animated videos that explain SOPs interactively, making learning more accessible and memorable for employees.

3

Virtual Learning Platform Implementation:

Deployment of a digital environment hosting induction videos, downloadable PDF manuals, and a full logistics terminology dictionary, offering easy, continuous access to training resources.

4

Interactive Features Integration:

Inclusion of quizzes and evaluations within the platform to track learning progress and allow tailored adjustments to individual training paths.
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5. Results and Metrics

The implementation of this onboarding solution led to a significant improvement in the effectiveness and efficiency of AB InBev’s logistics training. Learning was automated for a large workforce, with over nine processes fully digitalized and gamified. Operational errors decreased, while knowledge retention and employee satisfaction increased. The result was a more synchronized and high-p

1 +
Digitally Trained Employees
1 +
Digitalized & Gamified Processes
1 %
Reduction in Operational Errors
1 +
Increase in Induction Satisfaction
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Petroperú https://boltekmedia.com/portfolio/petroperu/ Sun, 30 Mar 2025 01:08:22 +0000 https://boltekmedia.com/?post_type=portfolio&p=24555

Case Information

Client: PetroPerú

Through Strategic Partner: Vértice AE (Camilo Miranda)
Industry: Energy and Petroleum
Market Position: National Leader
Location: Peru
Service: Interactive AI & Audiovisual Platform
Publication Year: 2019

1. Executive Summary

PetroPerú, the largest company in Peru and a key player in the petroleum sector, partnered with Boltek Media to develop a groundbreaking AI-based audiovisual experience for its presence at PERUMIN, the premier mining convention in Arequipa. The challenge was to create an engaging and innovative platform that would attract and educate attendees through an interactive experience. Boltek responded with a custom-built AI character and multimedia platform that engaged over 13,000 participants, increased volunteer engagement by 30%, and earned a media award for innovation in artificial intelligence.

2. About the Client

Key client Attributes:

PetroPerú is a Peruvian state-owned private law company responsible for the transportation, refining, distribution, and commercialization of petroleum and its derivatives. As the most prominent player in the country’s energy sector, PetroPerú serves as a strategic pillar of national development and industrial infrastructure. The company approached PERUMIN 2023 with the goal of showcasing its commitment to innovation, sustainability, and digital transformation.

  • National Energy Leader: Controls critical infrastructure across Peru’s oil and fuel supply chain.
  • Pioneer in Digital Transformation: Adopts emerging technologies to improve public engagement.
  • Strong Corporate Citizenship: Promotes community development and educational outreach.

3. The Challenge

PetroPerú faced the challenge of engaging a large and diverse audience at PERUMIN while effectively communicating its commitment to technological innovation. Traditional exhibition setups lacked the interactive and educational appeal necessary to attract and retain attendee attention. The objective was to deliver a modern, immersive digital experience that reflected PetroPerú’s role as a forward-thinking leader in the energy industry.

Key Obstacles:

  • Low Audience Retention: Traditional exhibits failed to captivate attendees.
  • Limited Engagement Tools: Absence of dynamic digital elements reduced interactivity.
  • Complex Brand Messaging: Difficulty translating technical processes into public-friendly content.

Without a digital-first activation, PetroPerú risked underwhelming its audience at a high-stakes industry event.

Deficient Metrics Before Implementation:

Attendee Engagement Rate:
18%
Exhibit Visit Duration:
22%
Digital Activation Impact:
30%
Volunteer Participation Rate:
25%

4. Strategy and Solution Implemented

To transform PetroPerú’s presence at PERUMIN into a high-impact experience, Boltek Media developed a fully interactive artificial intelligence platform featuring a dynamic digital character. This character served as the event guide, answering questions and guiding attendees through a series of audiovisual materials. Our strategic approach was grounded in behavioral analysis of prototype attendees, ensuring content relevance and interface usability. We built a microphone-enabled AI engine capable of real-time conversation, integrated into a customized multimedia system. The installation provided a seamless, accessible, and educational experience that captured attention and generated meaningful interactions.

Key Strategic Steps:

1

User Research and Behavior Mapping:

Analyzed prototypical attendees to align content with their informational and emotional needs.

2

AI-Powered Character Design:

Created a digital persona with conversational AI capabilities, giving PetroPerú a human-like brand ambassador.

3

Voice Interaction Integration:

Programmed natural language processing to enable microphone-based two-way communication.

4

Multimedia Synchronization:

Linked the AI engine with audiovisual materials to enhance engagement through storytelling and dynamic visuals.
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828-q6Ej9Tm1Hj3Af7N (2)

5. Results and Metrics

The AI platform dramatically increased engagement at PetroPerú’s exhibition booth, surpassing all previous benchmarks. The digital character successfully interacted with more than 13,000 individuals, providing informative and personalized conversations. The initiative also drove a 30% rise in volunteer sign-ups, fostering greater public involvement with PetroPerú’s projects. Furthermore, the innovation was recognized by media outlets, receiving the press award for excellence in AI-driven event activations.

 

Explore and visit the media coverage of this important event here:

1 +
Total Interactions with AI Character
1 +
Volunteer Sign-Ups Generated
1 +
Audiovisual Sessions Delivered:
1 +
Press Mentions and Coverage
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