SmartAds – Boltek Media | Growth Marketing Consulting Firm

Lúpulo Draft Bar

Boltek Media — Sun, 30 Mar 2025 22:04:32 +0000

Case Information

Client: Lúpulo Draft Bar
Industry: Food & Beverage (Craft Beer & Gastronomy)
Market Position: Local Market Leader
Location: Miraflores, Peru
Service: Social Media Strategy, Content Creation, Digital Growth Campaigns
Publication Year: 2020

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1. Executive Summary

Lúpulo Draft Bar, a renowned French-Peruvian craft beer restobar located in the heart of Miraflores, partnered with Boltek Media to elevate its social media presence and reinforce its status as a cultural and gastronomic icon. The challenge was to boost visibility, attract new customers, and consolidate the brand digitally in the aftermath of pandemic-related shifts in consumer behavior. Boltek Media deployed a 360-degree digital strategy, resulting in a 150% increase in qualified leads, more than 25,000 new organic followers on social media, and clear influence on consumer choice at the physical location.

2. About the Client

Located near Parque Kennedy, Lúpulo Draft Bar has been a pillar of Peru’s craft beer scene for over a decade. With a unique blend of French and Peruvian culinary culture, it offers an upscale yet accessible atmosphere that caters to beer aficionados and food lovers alike. As one of the early adopters of artisanal brewing in Peru, Lúpulo is considered a leading reference in the category.

Key client Attributes:

Cultural Fusion Pioneer: Combines French-Peruvian gastronomy with craft beer excellence.
Established Market Leader: Over 10 years of operation in a key urban hub.
Community Anchor: Well-regarded by locals and tourists alike for its identity and ambiance.

3. The Challenge

In a post-pandemic context where digital influence increasingly dictates consumer behavior, Lúpulo Draft Bar needed to reignite its relevance and attract foot traffic through strategic social media activation. Despite its longstanding reputation, its online brand presence was underleveraged, with sporadic content and limited engagement. The objective was to create a high-impact digital identity that would strengthen brand recall and drive measurable business results.

Key Obstacles:

Lack of Strategic Social Media Direction: No long-term vision guiding online presence.
Inconsistent Content Creation: Irregular updates weakened audience retention.
Limited Conversion from Digital to Physical: Online activity did not translate into in-store visits.

Without an integrated strategy, Lúpulo risked losing market share in a digitally-driven food and beverage landscape.

Deficient Metrics Before Implementation:

Lead Generation Rate

20%

Follower Growth per Month

Engagement-to-Visit Conversion

14%

Strategic Content Utilization

20%

4. Strategy and Solution Implemented

Boltek Media designed a dynamic and immersive 360-degree digital marketing plan tailored to Lúpulo’s brand essence. We revitalized its brand communication across all digital touchpoints, established a recurring content creation process, and launched monthly campaigns and themed activations. Through growth marketing strategies and organic optimization, we amplified reach and enhanced the brand’s storytelling capacity.

Key Strategic Steps:

Digital Brand Repositioning:

Defined tone, aesthetic, and storytelling pillars to align with craft beer enthusiasts and cultural foodies.

Social Media Activation Calendar:

Created a structured monthly plan for campaigns, event promotions, and limited-time offers.

Growth Strategy Execution:

Applied viral tactics, community engagement, and influencer dynamics to accelerate follower base.

Campaign Creative & Optimization:

Designed and optimized over 100 pieces of visual content for performance and brand consistency.

5. Results and Metrics

Lúpulo Draft Bar successfully reasserted itself as a digital trendsetter within the local gastronomy and craft beer niche. The implementation of a full-spectrum social media strategy translated directly into customer engagement and foot traffic. The bar became a case of successful digital influence in a traditional category, expanding both its community and business performance.

1 %

Lead Generation Increase

1 %

Consumer Decision Impact via Social Media

1 +

Organic Followers Gained

1 %

Campaign Conversion Rate

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La Empanadería

Boltek Media — Sun, 30 Mar 2025 17:50:38 +0000

Case Information

Client: La Empanadería 180
Industry: Food & Beverage (Gourmet Empanadas)
Market Position: Premium Food Startup
Location: Peru
Service: Brand Identity, Content Production, Paid Ads & Social Strategy
Publication Year: 2020

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1. Executive Summary

La Empanadería 180, a fast-rising Peruvian food venture specializing in gourmet empanadas, partnered with Boltek Media to position itself as a premium brand within a highly competitive gastronomic market. The main challenge was to create a compelling visual identity and drive digital growth through targeted content and advertising strategies, specifically appealing to high-income audiences (NSE A and B). Boltek Media implemented a full-stack marketing solution—including brand creation, strategic content, social media advertising, and audiovisual production—that resulted in more than 27,000 followers, consistent high engagement across platforms, and a solidified premium brand perception.

2. About the Client

La Empanadería 180 is a successful gourmet food startup with a growing footprint in Peru. It operates physical stores, has presence in major shopping centers, and utilizes dark kitchens through delivery apps like Rappi and PedidosYa. Known for high-quality ingredients and an upscale customer experience, the brand seeks to connect with modern consumers who value both taste and brand aesthetics. Their goal was to transition from a local food project into a lifestyle-driven, aspirational brand through digital channels.

Key client Attributes:

Premium Food Startup: Specializes in gourmet empanadas targeting upper-income segments.
Omnichannel Presence: Physical stores, food courts, and app-based dark kitchens.
Digital-Native Strategy: Relies heavily on social platforms to scale visibility and sales.

3. The Challenge

La Empanadería 180 needed to establish a differentiated brand presence in a saturated market while connecting emotionally and aesthetically with upscale customers. Despite a great product, the brand initially lacked a coherent identity, polished visuals, and strategic communication. The main goal was to create a high-ticket brand experience that would appeal to socio-economic levels A and B, while leveraging digital platforms for lead generation and community growth.

Key Obstacles:

Absence of Brand Identity: No strong visual concept or unified brand language.
Limited Audience Targeting: Communication did not yet resonate with premium market segments.
Low Initial Digital Recognition: Minimal online footprint in a competitive space.

Without a refined digital strategy and high-quality branding, the business risked stagnation and audience misalignment.

Deficient Metrics Before Implementation:

Initial Brand Awareness:

26%

Engagement Rate on Social:

12%

Content Output Frequency:

30%

Audience Reach per Post:

18%

4. Strategy and Solution Implemented

Boltek Media executed a full-scale marketing plan for La Empanadería 180, starting with the creation of its brand identity, including naming, logo, and graphic line for both digital and printed assets. We produced a professional photoshoot showcasing gastronomic products, lifestyle moments, and social interactions. A strategic content calendar was developed to maintain consistency and visual coherence across platforms. Additionally, we implemented a Meta Ads campaign targeting high-income consumers and produced high-conversion reels and video capsules to enhance storytelling.

Key Strategic Steps:

Brand Creation & Visual Identity:

Designed a unique, premium-feel logo and graphic system for digital use and printed promotions.

Social Content Strategy:

Delivered curated photo and video content highlighting product quality and upscale lifestyle moments.

Paid Ads Campaigns:

Executed Meta Ads targeting upper-income sectors, optimizing for conversions and audience quality.

Content Production & Design:

Produced over 50 visual assets including flyers, reels, and short-format branded videos.

5. Results and Metrics

The brand activation strategy resulted in exponential digital growth and the creation of a premium identity that connected deeply with its audience. La Empanadería 180 gained more than 27,000 social media followers in under 12 months, achieved a consistent content engagement rate, and consolidated its visual presence across all consumer touchpoints. The project turned the business into a high-ticket, aspirational brand.

Total Followers Gained

1 %

Monthly Engagement Growth

1 +

Content Assets Created

1 %

Paid Ads Conversion Rate

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UCL Global

Boltek Media — Sun, 30 Mar 2025 17:08:58 +0000

Case Information

Final Client: UCL Global

Through Strategic Partner: Human Branding (Alicia Barco)
Industry: International Logistics & Supply Chain
Market Position: Sector-Specific Logistics Leader
Location: Peru
Service: Corporate Branding, Website & Social Media
Publication Year: 2022

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1. Executive Summary

UCL Global, a Peruvian corporation with over 27 years of experience in international logistics, partnered with Boltek Media during the COVID-19 pandemic to reinvent its brand perception and attract new clients in a heavily impacted industry. The challenge centered on communicating trust and adaptability in a disrupted global logistics environment. Boltek Media executed a full brand renewal strategy, revitalizing UCL’s digital presence through a new corporate identity, website, social media management, and strategic advertising content. The result was a 200% increase in qualified leads, a 350% boost in organic traffic and community growth, and over 100 high-impact strategic content pieces.

2. About the Client

UCL Global is a leading Peruvian logistics and supply chain solutions provider with tailored services in mining machinery, EPCM (Engineering, Procurement, Construction & Management), healthcare, and construction sectors. For nearly three decades, the company has specialized in managing complex international operations, earning a reputation for reliability and precision in high-stakes industries. During a period of major global disruption, UCL sought to strengthen its market position and build long-term resilience through digital transformation.

Key client Attributes:

Sector-Specific Logistics Expertise: Trusted by mining, construction, and healthcare sectors for custom logistics solutions.
Track Record of Excellence: Over 27 years of uninterrupted international operations.
Client-Centered Innovation: Adapts to evolving client needs with precision and flexibility.

3. The Challenge

The COVID-19 pandemic severely disrupted international logistics and supply chain operations, making it difficult for companies like UCL to maintain visibility and acquire new clients. UCL Global faced the urgent challenge of reshaping its external image to emphasize resilience, capability, and innovation. The goal was to reintroduce the company in a digital format that would instill confidence, differentiate its services, and generate new business opportunities.

Key Obstacles:

Outdated Brand Image: Perception did not reflect modern capabilities or agility.
Low Digital Visibility: Weak online presence, especially on social media and search platforms.
Decreased Lead Flow: Diminished engagement due to reduced physical business development during the pandemic.

Without swift and strategic intervention, UCL risked losing ground in a highly competitive logistics market.

Deficient Metrics Before Implementation:

Lead Acquisition Rate

18%

Digital Brand Awareness:

28%

Engagement via Social Media

Strategic Content Utilization

20%

4. Strategy and Solution Implemented

Boltek Media designed and executed a digital-first brand renewal plan tailored to UCL Global’s new growth objectives. We began by redesigning the corporate identity to reflect trust, technical expertise, and global standards. The relaunch included a custom-developed website, consistent social media presence, and targeted messaging across channels. In parallel, we created strategic ad content for performance-based campaigns, addressing key decision-makers in core industries. The approach positioned UCL as a modern, resilient player in international logistics.

Key Strategic Steps:

Brand Identity Redesign:

Created a new corporate image to reflect credibility, modernity, and sector alignment.

Digital Ecosystem Relaunch:

Developed a responsive corporate website with updated messaging and service structures.

Social Media Activation:

Built an active presence on LinkedIn and Facebook to engage B2B audiences.

Strategic Ad Campaign Content:

Delivered conversion-oriented creative assets for digital advertising.

5. Results and Metrics

The brand transformation strategy enabled UCL Global to stand out during a period of uncertainty. A newly defined visual identity, combined with a robust digital infrastructure and strategic content development, resulted in significantly improved lead generation and brand engagement. UCL’s position in the logistics sector is now digitally reinforced and aligned with its long-term objectives.

1 %

Lead Growth via Ads

1 %

Organic Traffic & Community Increase

1 +

Strategic Content Assets Produced

1 x

Website Conversion Rate

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Pituca Chips

Boltek Media — Sun, 30 Mar 2025 15:45:02 +0000

Case Information

Client: Pituca Chips
Industry: Organic Snacks & Superfoods
Market Position: Emerging National Challenger
Location: Peru
Service: 360° Brand Management
Publication Year: 2019

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1. Executive Summary

Pituca Chips, a fast-growing Peruvian superfood brand rooted in the Amazonian region of Chanchamayo, partnered with Boltek Media to scale its brand presence and support long-term growth. The challenge was to position the brand effectively across B2C and B2B segments through a unified strategic framework, while supporting continuous go-to-market launches for its expanding product lines. Boltek Media delivered a 360° management solution including brand direction, digital ecosystems, product strategy, retail activation, and continuous content development. This resulted in a +400 increase in national points of sale, 10 new product lines launched, a 70% ROI in digital operations, and over 10,000 engaged social media followers.

2. About the Client

Pituca Chips is a Peruvian organic snack brand known for processing the Pituca root (also known as taro) into high-quality, health-conscious chips. Positioned in the superfood and organic markets, the company has over 5 years of experience, with a catalog that includes more than 10 product lines available nationwide in convenience stores, mini-markets, and major supermarkets. As a winner of the 9th generation of Startup Perú and a company committed to social and environmental responsibility, Pituca has built strong ties with Andean communities and has become a reference for sustainable growth in the food industry.

Key client Attributes:

Superfood & Organic Pioneer: Uses locally grown taro with certified quality.
National Retail Reach: Present in over 4000+ points of sale across Peru.
Social Responsibility Champion: Collaborates with Andean communities and practices eco-conscious operations.

3. The Challenge

Pituca Chips faced the challenge of articulating a scalable brand strategy to serve both B2C and B2B markets, while coordinating ongoing launches of new product lines. The lack of a long-term strategic framework and a cohesive communication system risked stalling brand growth and confusing target audiences. The objective was to create an end-to-end structure that would streamline brand expansion, digital engagement, and operational alignment for go-to-market efforts.

Key Obstacles:

Fragmented Brand Direction: No unified vision across multiple product lines.
Inconsistent Go-to-Market Execution: Launches lacked synchronized branding and rollout support.
Limited Digital Infrastructure: Weak online presence to support B2C and B2B growth.

Without a full-spectrum strategy, Pituca Chips risked diluting its brand message and underperforming in competitive categories.

Deficient Metrics Before Implementation:

Product Launch Consistency

41%

Digital Conversion Rate

13%

Channel Marketing Activation

34%

Customer Retention (Online)

20%

4. Strategy and Solution Implemented

Boltek Media developed a comprehensive roadmap for Pituca Chips with a long-term horizon of 3–5 years. This included brand building, commercial strategy, digital infrastructure, and campaign synchronization. We implemented full-cycle product launch systems, redesigned sales channels, developed the digital ecosystem, and provided creative support for physical activations. We also handled social media management, designed a new website, produced tailored brochures and catalogs, and delivered high-performance brand guidelines. Additionally, we executed testing and market research for product validation.

Key Strategic Steps:

Long-Term Brand Planning:

Crafted a brand roadmap to scale identity, positioning, and storytelling across B2C and B2B.

Product Line Deployment:

Launched over 10 unique SKUs with tailored commercial strategy, visuals, and GTM rollouts.

Digital Ecosystem Development:

Created an integrated website, social channels, and lead generation architecture.

Activation & Media Support:

Supported BTL campaigns, crafted marketing assets, tracked KPIs, and managed growth reports.

5. Results and Metrics

The full-scope brand strategy resulted in exponential growth and a high-performing market presence. Pituca Chips scaled from a niche brand to a category challenger, boosting national retail presence, launching a wide variety of product lines, and establishing a self-sustaining digital ecosystem. With a strong social community, improved brand equity, and measurable digital ROI, Pituca is now equipped to compete at scale.

1 +

New Retail Points of Sale

# 1

Product Lines Launched

1 %

Digital ROI (Annual)

1 +

Social Media Followers

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