GrowthVideo – Boltek Media | Growth Marketing Consulting Firm https://boltekmedia.com Growth Marketing Consulting Firm Wed, 02 Apr 2025 05:37:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://boltekmedia.com/wp-content/uploads/2025/02/cropped-favicon-32x32.png GrowthVideo – Boltek Media | Growth Marketing Consulting Firm https://boltekmedia.com 32 32 Lúpulo Draft Bar https://boltekmedia.com/portfolio/lupulo-draft-bar/ Sun, 30 Mar 2025 22:04:32 +0000 https://boltekmedia.com/?post_type=portfolio&p=24682

Case Information

Client: Lúpulo Draft Bar
Industry: Food & Beverage (Craft Beer & Gastronomy)
Market Position: Local Market Leader
Location: Miraflores, Peru
Service: Social Media Strategy, Content Creation, Digital Growth Campaigns
Publication Year: 2020

1. Executive Summary

Lúpulo Draft Bar, a renowned French-Peruvian craft beer restobar located in the heart of Miraflores, partnered with Boltek Media to elevate its social media presence and reinforce its status as a cultural and gastronomic icon. The challenge was to boost visibility, attract new customers, and consolidate the brand digitally in the aftermath of pandemic-related shifts in consumer behavior. Boltek Media deployed a 360-degree digital strategy, resulting in a 150% increase in qualified leads, more than 25,000 new organic followers on social media, and clear influence on consumer choice at the physical location.

2. About the Client

Located near Parque Kennedy, Lúpulo Draft Bar has been a pillar of Peru’s craft beer scene for over a decade. With a unique blend of French and Peruvian culinary culture, it offers an upscale yet accessible atmosphere that caters to beer aficionados and food lovers alike. As one of the early adopters of artisanal brewing in Peru, Lúpulo is considered a leading reference in the category.

Key client Attributes:

  • Cultural Fusion Pioneer: Combines French-Peruvian gastronomy with craft beer excellence.
  • Established Market Leader: Over 10 years of operation in a key urban hub.
  • Community Anchor: Well-regarded by locals and tourists alike for its identity and ambiance.

3. The Challenge

In a post-pandemic context where digital influence increasingly dictates consumer behavior, Lúpulo Draft Bar needed to reignite its relevance and attract foot traffic through strategic social media activation. Despite its longstanding reputation, its online brand presence was underleveraged, with sporadic content and limited engagement. The objective was to create a high-impact digital identity that would strengthen brand recall and drive measurable business results.

Key Obstacles:

  • Lack of Strategic Social Media Direction: No long-term vision guiding online presence.
  • Inconsistent Content Creation: Irregular updates weakened audience retention.
  • Limited Conversion from Digital to Physical: Online activity did not translate into in-store visits.

Without an integrated strategy, Lúpulo risked losing market share in a digitally-driven food and beverage landscape.

Deficient Metrics Before Implementation:

Lead Generation Rate
20%
Follower Growth per Month
8%
Engagement-to-Visit Conversion
14%
Strategic Content Utilization
20%

4. Strategy and Solution Implemented

Boltek Media designed a dynamic and immersive 360-degree digital marketing plan tailored to Lúpulo’s brand essence. We revitalized its brand communication across all digital touchpoints, established a recurring content creation process, and launched monthly campaigns and themed activations. Through growth marketing strategies and organic optimization, we amplified reach and enhanced the brand’s storytelling capacity.

Key Strategic Steps:

1

Digital Brand Repositioning:

Defined tone, aesthetic, and storytelling pillars to align with craft beer enthusiasts and cultural foodies.

2

Social Media Activation Calendar:

Created a structured monthly plan for campaigns, event promotions, and limited-time offers.

3

Growth Strategy Execution:

Applied viral tactics, community engagement, and influencer dynamics to accelerate follower base.

4

Campaign Creative & Optimization:

Designed and optimized over 100 pieces of visual content for performance and brand consistency.
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IMG_169711
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5. Results and Metrics

Lúpulo Draft Bar successfully reasserted itself as a digital trendsetter within the local gastronomy and craft beer niche. The implementation of a full-spectrum social media strategy translated directly into customer engagement and foot traffic. The bar became a case of successful digital influence in a traditional category, expanding both its community and business performance.

1 %
Lead Generation Increase
1 %
Consumer Decision Impact via Social Media
1 +
Organic Followers Gained
1 %
Campaign Conversion Rate
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La Empanadería https://boltekmedia.com/portfolio/la-empanaderia/ Sun, 30 Mar 2025 17:50:38 +0000 https://boltekmedia.com/?post_type=portfolio&p=24668

Case Information

Client: La Empanadería 180
Industry: Food & Beverage (Gourmet Empanadas)
Market Position: Premium Food Startup
Location: Peru
Service: Brand Identity, Content Production, Paid Ads & Social Strategy
Publication Year: 2020

1. Executive Summary

La Empanadería 180, a fast-rising Peruvian food venture specializing in gourmet empanadas, partnered with Boltek Media to position itself as a premium brand within a highly competitive gastronomic market. The main challenge was to create a compelling visual identity and drive digital growth through targeted content and advertising strategies, specifically appealing to high-income audiences (NSE A and B). Boltek Media implemented a full-stack marketing solution—including brand creation, strategic content, social media advertising, and audiovisual production—that resulted in more than 27,000 followers, consistent high engagement across platforms, and a solidified premium brand perception.

2. About the Client

La Empanadería 180 is a successful gourmet food startup with a growing footprint in Peru. It operates physical stores, has presence in major shopping centers, and utilizes dark kitchens through delivery apps like Rappi and PedidosYa. Known for high-quality ingredients and an upscale customer experience, the brand seeks to connect with modern consumers who value both taste and brand aesthetics. Their goal was to transition from a local food project into a lifestyle-driven, aspirational brand through digital channels.

Key client Attributes:

  • Premium Food Startup: Specializes in gourmet empanadas targeting upper-income segments.
  • Omnichannel Presence: Physical stores, food courts, and app-based dark kitchens.
  • Digital-Native Strategy: Relies heavily on social platforms to scale visibility and sales.

3. The Challenge

La Empanadería 180 needed to establish a differentiated brand presence in a saturated market while connecting emotionally and aesthetically with upscale customers. Despite a great product, the brand initially lacked a coherent identity, polished visuals, and strategic communication. The main goal was to create a high-ticket brand experience that would appeal to socio-economic levels A and B, while leveraging digital platforms for lead generation and community growth.

Key Obstacles:

  • Absence of Brand Identity: No strong visual concept or unified brand language.
  • Limited Audience Targeting: Communication did not yet resonate with premium market segments.
  • Low Initial Digital Recognition: Minimal online footprint in a competitive space.

Without a refined digital strategy and high-quality branding, the business risked stagnation and audience misalignment.

Deficient Metrics Before Implementation:

Initial Brand Awareness:
26%
Engagement Rate on Social:
12%
Content Output Frequency:
30%
Audience Reach per Post:
18%

4. Strategy and Solution Implemented

Boltek Media executed a full-scale marketing plan for La Empanadería 180, starting with the creation of its brand identity, including naming, logo, and graphic line for both digital and printed assets. We produced a professional photoshoot showcasing gastronomic products, lifestyle moments, and social interactions. A strategic content calendar was developed to maintain consistency and visual coherence across platforms. Additionally, we implemented a Meta Ads campaign targeting high-income consumers and produced high-conversion reels and video capsules to enhance storytelling.

Key Strategic Steps:

1

Brand Creation & Visual Identity:

Designed a unique, premium-feel logo and graphic system for digital use and printed promotions.

2

Social Content Strategy:

Delivered curated photo and video content highlighting product quality and upscale lifestyle moments.

3

Paid Ads Campaigns:

Executed Meta Ads targeting upper-income sectors, optimizing for conversions and audience quality.

4

Content Production & Design:

Produced over 50 visual assets including flyers, reels, and short-format branded videos.
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5. Results and Metrics

The brand activation strategy resulted in exponential digital growth and the creation of a premium identity that connected deeply with its audience. La Empanadería 180 gained more than 27,000 social media followers in under 12 months, achieved a consistent content engagement rate, and consolidated its visual presence across all consumer touchpoints. The project turned the business into a high-ticket, aspirational brand.

1
Total Followers Gained
1 %
Monthly Engagement Growth
1 +
Content Assets Created
1 %
Paid Ads Conversion Rate
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UCL Global https://boltekmedia.com/portfolio/ucl-global/ Sun, 30 Mar 2025 17:08:58 +0000 https://boltekmedia.com/?post_type=portfolio&p=24651

Case Information

Final Client: UCL Global

Through Strategic Partner: Human Branding (Alicia Barco)
Industry: International Logistics & Supply Chain
Market Position: Sector-Specific Logistics Leader
Location: Peru
Service: Corporate Branding, Website & Social Media
Publication Year: 2022

1. Executive Summary

UCL Global, a Peruvian corporation with over 27 years of experience in international logistics, partnered with Boltek Media during the COVID-19 pandemic to reinvent its brand perception and attract new clients in a heavily impacted industry. The challenge centered on communicating trust and adaptability in a disrupted global logistics environment. Boltek Media executed a full brand renewal strategy, revitalizing UCL’s digital presence through a new corporate identity, website, social media management, and strategic advertising content. The result was a 200% increase in qualified leads, a 350% boost in organic traffic and community growth, and over 100 high-impact strategic content pieces.

2. About the Client

UCL Global is a leading Peruvian logistics and supply chain solutions provider with tailored services in mining machinery, EPCM (Engineering, Procurement, Construction & Management), healthcare, and construction sectors. For nearly three decades, the company has specialized in managing complex international operations, earning a reputation for reliability and precision in high-stakes industries. During a period of major global disruption, UCL sought to strengthen its market position and build long-term resilience through digital transformation.

Key client Attributes:

  • Sector-Specific Logistics Expertise: Trusted by mining, construction, and healthcare sectors for custom logistics solutions.
  • Track Record of Excellence: Over 27 years of uninterrupted international operations.
  • Client-Centered Innovation: Adapts to evolving client needs with precision and flexibility.

3. The Challenge

The COVID-19 pandemic severely disrupted international logistics and supply chain operations, making it difficult for companies like UCL to maintain visibility and acquire new clients. UCL Global faced the urgent challenge of reshaping its external image to emphasize resilience, capability, and innovation. The goal was to reintroduce the company in a digital format that would instill confidence, differentiate its services, and generate new business opportunities.

Key Obstacles:

  • Outdated Brand Image: Perception did not reflect modern capabilities or agility.
  • Low Digital Visibility: Weak online presence, especially on social media and search platforms.
  • Decreased Lead Flow: Diminished engagement due to reduced physical business development during the pandemic.

Without swift and strategic intervention, UCL risked losing ground in a highly competitive logistics market.

Deficient Metrics Before Implementation:

Lead Acquisition Rate
18%
Digital Brand Awareness:
28%
Engagement via Social Media
6%
Strategic Content Utilization
20%

4. Strategy and Solution Implemented

Boltek Media designed and executed a digital-first brand renewal plan tailored to UCL Global’s new growth objectives. We began by redesigning the corporate identity to reflect trust, technical expertise, and global standards. The relaunch included a custom-developed website, consistent social media presence, and targeted messaging across channels. In parallel, we created strategic ad content for performance-based campaigns, addressing key decision-makers in core industries. The approach positioned UCL as a modern, resilient player in international logistics.

Key Strategic Steps:

1

Brand Identity Redesign:

Created a new corporate image to reflect credibility, modernity, and sector alignment.

2

Digital Ecosystem Relaunch:

Developed a responsive corporate website with updated messaging and service structures.

3

Social Media Activation:

Built an active presence on LinkedIn and Facebook to engage B2B audiences.

4

Strategic Ad Campaign Content:

Delivered conversion-oriented creative assets for digital advertising.
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FEED-UCL_03
flyer2ucl
UCLMovemoselmundo-ezgif.com-optimize

5. Results and Metrics

The brand transformation strategy enabled UCL Global to stand out during a period of uncertainty. A newly defined visual identity, combined with a robust digital infrastructure and strategic content development, resulted in significantly improved lead generation and brand engagement. UCL’s position in the logistics sector is now digitally reinforced and aligned with its long-term objectives.

1 %
Lead Growth via Ads
1 %
Organic Traffic & Community Increase
1 +
Strategic Content Assets Produced
1 x
Website Conversion Rate
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Inter Andina https://boltekmedia.com/portfolio/inter-andina/ Sun, 30 Mar 2025 04:28:42 +0000 https://boltekmedia.com/?post_type=portfolio&p=24592

Case Information

Client: Inter Andina JGBL
Industry: Logistics & Distribution (Confectionery)
Market Position: National Distribution Leader
Location: Peru
Service: B2B Website Development & Brand Strategy
Publication Year: 2025

1. Executive Summary

Inter Andina JGBL, a leading Peruvian logistics and distribution corporation specializing in confectionery and chocolate products, approached Boltek Media with the need to enhance its digital presence to drive B2B lead generation. The challenge was to design and develop a corporate website that clearly communicated the company’s value proposition and competitive positioning. Boltek responded by crafting a strategic communication approach, developing a powerful brand concept, and delivering a fully functional website featuring a virtual catalog of over 300 products. As a result, Inter Andina experienced a 340% increase in web form leads and ranked #1 in SEO for industry-specific keywords.

2. About the Client

Key client Attributes:

Inter Andina JGBL is a prominent logistics and distribution corporation based in Peru, with over 20 years of experience and a specialized focus on the import, promotion, and registration of national and international confectionery and chocolate brands. With a product catalog exceeding 300 SKUs and over 5,000 retail points of sale nationwide, the company serves as a critical link between global suppliers and the Peruvian market. Its objective was to modernize its digital presence to attract new clients, solidify its competitive advantages, and enhance brand positioning in the B2B sector.

  • Extensive Product Portfolio: Over 300 SKUs and 25 international brands.
  • Market Penetration: Access to more than 5,000 retail points nationwide.
  • Logistics Expertise: Two decades of experience in importation and distribution.

3. The Challenge

Despite its strong operational background, Inter Andina lacked a digital platform capable of articulating its value proposition effectively to potential B2B clients. The absence of a strategic communication framework resulted in missed business opportunities and limited visibility in the digital space. The objective was to design a high-performing website that not only showcased the product catalog but also positioned the company as a leader in logistics and distribution.

Key Obstacles:

  • Undefined Value Proposition: The company lacked a clear and concise brand narrative.
  • Weak Digital Presence: No strong SEO foundation or web-based communication channel.
  • Missed B2B Opportunities: Lack of lead generation tools and conversion strategies.

Without a structured communication strategy, Inter Andina risked losing visibility and leads in an increasingly digital B2B landscape.

Deficient Metrics Before Implementation:

Monthly Web Traffic Reach
13%
B2B Lead Conversion Rate
5%
Keyword Visibility in Sector
19%
Engagement Rate on Website
11%

4. Strategy and Solution Implemented

Boltek Media developed a fully integrated B2B communication strategy centered on clarity, trust, and product excellence. We created a compelling brand concept and defined the company’s competitive positioning in a way that would resonate with potential clients. The website was developed to reflect this strategy through an intuitive UI, persuasive copywriting, and a fully interactive product catalog. A digital lead funnel was embedded across all key sections of the site to convert visits into actionable business inquiries.

Key Strategic Steps:

1

Brand Strategy & Value Proposition:

Articulated a distinct narrative that emphasized Inter Andina's market leadership and reliability.

2

Website Architecture & UX Design:

Created a site structure that optimized user flow, making it easy for clients to navigate products and reach contact points.

3

SEO & Conversion Optimization:

Applied keyword strategies and call-to-action placement to maximize visibility and form submissions.

4

Virtual Product Catalog Integration:

Developed a categorized, searchable product section showcasing the full inventory with downloadable specs.
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5. Results and Metrics

The newly launched website quickly became a lead-generating asset for Inter Andina, helping convert web visits into tangible B2B opportunities. The structured content strategy, combined with improved SEO and usability, led to substantial improvements in visibility, engagement, and positioning. The company now ranks first for relevant sector keywords and has successfully consolidated its brand messaging and value proposition in the digital space.

1 %
Lead Form Submissions Increase
# 1
SEO Keyword Ranking (Top Term)
1
Monthly B2B Leads Generated
1 sec
Average Time on Site
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AB InBev https://boltekmedia.com/portfolio/ab-inbev/ Sun, 30 Mar 2025 02:12:18 +0000 https://boltekmedia.com/?post_type=portfolio&p=24573

Case Information

Final Client: AB InBev

Through Strategic Partner: Human Branding (Alicia Barco)
Industry: Beverage & Logistics
Market Position: Fortune 500 Global Leader
Location: Global (Project in Peru)
Service: Induction System (SOPs, Gamified Videos, LMS)
Publication Year: 2023

1. Executive Summary

AB InBev, the world’s leading brewing company and a Fortune 500 enterprise, faced the challenge of optimizing the onboarding process for its logistics personnel, specifically within its operational brand Logística Conectamos Maz. Due to the high complexity and procedural precision required in logistics, effective training strategies were critical. In collaboration with Miebach Consulting and Human Branding, Boltek Media developed an end-to-end solution that included Standard Operating Procedure (SOP) manuals, gamified induction videos, and a custom virtual learning platform. This initiative automated learning for a significant number of employees, digitalized and gamified more than nine critical processes, and led to a measurable increase in operational efficiency.

2. About the Client

AB InBev is the global leader in the brewing industry, with a portfolio that includes internationally recognized brands. The company is known for its commitment to operational excellence and innovation. Within its structure, Logística Conectamos Maz is responsible for managing logistics operations and ensuring the efficient distribution of products across various markets. The client’s primary objective was to enhance the onboarding experience of its logistics staff to ensure adherence to standardized procedures and boost overall efficiency.

Key client Attributes:

  • Global Leadership: Dominant presence in the global beverage industry.
  • Continuous Innovation: Integration of advanced technologies in operations.
  • Quality-Driven Culture: Commitment to maintaining high standards across all processes.

3. The Challenge

AB InBev’s logistics division, represented by Logística Conectamos Maz, was experiencing difficulties onboarding new employees due to the inherent complexity of its processes. The lack of effective training tools led to operational inconsistencies and errors, affecting the accuracy and efficiency of supply chain execution. The specific objective was to develop an onboarding solution that standardized training, reduced errors, and improved employee understanding of core logistics procedures.

Key Obstacles:

  • Process Complexity: New employees struggled to grasp detailed operational steps.
  • Lack of Standardized Training Materials: No uniform resources were available for employee education.
  • High Operational Error Rates: Frequent mistakes due to inadequate onboarding.

These issues directly impacted the effectiveness and precision of logistics operations—both essential for company success.

Deficient Metrics Before Implementation:

Knowledge Retention Rate
45%
Process Execution Accuracy
54%
Employee Onboarding Satisfaction
45%
Average Time to Complete Induction
68%

4. Strategy and Solution Implemented

Boltek Media, in partnership with Miebach Consulting and Human Branding, designed a holistic solution tailored to the learning needs and profiles of AB InBev’s logistics workforce. The initiative included the creation of SOP manuals for nine core processes, 2D animated gamified induction videos, and a virtual educational platform consolidating all training resources. This modern, interactive approach enabled more effective training and comprehension, resulting in improved accuracy and a reduction in operational errors.

Key Strategic Steps:

1

SOP Manual Development:

Creation of detailed documentation outlining step-by-step procedures for nine essential logistics processes, ensuring operational clarity and standardization.

2

Gamified Video Production:

Production of engaging 2D animated videos that explain SOPs interactively, making learning more accessible and memorable for employees.

3

Virtual Learning Platform Implementation:

Deployment of a digital environment hosting induction videos, downloadable PDF manuals, and a full logistics terminology dictionary, offering easy, continuous access to training resources.

4

Interactive Features Integration:

Inclusion of quizzes and evaluations within the platform to track learning progress and allow tailored adjustments to individual training paths.
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5. Results and Metrics

The implementation of this onboarding solution led to a significant improvement in the effectiveness and efficiency of AB InBev’s logistics training. Learning was automated for a large workforce, with over nine processes fully digitalized and gamified. Operational errors decreased, while knowledge retention and employee satisfaction increased. The result was a more synchronized and high-p

1 +
Digitally Trained Employees
1 +
Digitalized & Gamified Processes
1 %
Reduction in Operational Errors
1 +
Increase in Induction Satisfaction
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Petroperú https://boltekmedia.com/portfolio/petroperu/ Sun, 30 Mar 2025 01:08:22 +0000 https://boltekmedia.com/?post_type=portfolio&p=24555

Case Information

Client: PetroPerú

Through Strategic Partner: Vértice AE (Camilo Miranda)
Industry: Energy and Petroleum
Market Position: National Leader
Location: Peru
Service: Interactive AI & Audiovisual Platform
Publication Year: 2019

1. Executive Summary

PetroPerú, the largest company in Peru and a key player in the petroleum sector, partnered with Boltek Media to develop a groundbreaking AI-based audiovisual experience for its presence at PERUMIN, the premier mining convention in Arequipa. The challenge was to create an engaging and innovative platform that would attract and educate attendees through an interactive experience. Boltek responded with a custom-built AI character and multimedia platform that engaged over 13,000 participants, increased volunteer engagement by 30%, and earned a media award for innovation in artificial intelligence.

2. About the Client

Key client Attributes:

PetroPerú is a Peruvian state-owned private law company responsible for the transportation, refining, distribution, and commercialization of petroleum and its derivatives. As the most prominent player in the country’s energy sector, PetroPerú serves as a strategic pillar of national development and industrial infrastructure. The company approached PERUMIN 2023 with the goal of showcasing its commitment to innovation, sustainability, and digital transformation.

  • National Energy Leader: Controls critical infrastructure across Peru’s oil and fuel supply chain.
  • Pioneer in Digital Transformation: Adopts emerging technologies to improve public engagement.
  • Strong Corporate Citizenship: Promotes community development and educational outreach.

3. The Challenge

PetroPerú faced the challenge of engaging a large and diverse audience at PERUMIN while effectively communicating its commitment to technological innovation. Traditional exhibition setups lacked the interactive and educational appeal necessary to attract and retain attendee attention. The objective was to deliver a modern, immersive digital experience that reflected PetroPerú’s role as a forward-thinking leader in the energy industry.

Key Obstacles:

  • Low Audience Retention: Traditional exhibits failed to captivate attendees.
  • Limited Engagement Tools: Absence of dynamic digital elements reduced interactivity.
  • Complex Brand Messaging: Difficulty translating technical processes into public-friendly content.

Without a digital-first activation, PetroPerú risked underwhelming its audience at a high-stakes industry event.

Deficient Metrics Before Implementation:

Attendee Engagement Rate:
18%
Exhibit Visit Duration:
22%
Digital Activation Impact:
30%
Volunteer Participation Rate:
25%

4. Strategy and Solution Implemented

To transform PetroPerú’s presence at PERUMIN into a high-impact experience, Boltek Media developed a fully interactive artificial intelligence platform featuring a dynamic digital character. This character served as the event guide, answering questions and guiding attendees through a series of audiovisual materials. Our strategic approach was grounded in behavioral analysis of prototype attendees, ensuring content relevance and interface usability. We built a microphone-enabled AI engine capable of real-time conversation, integrated into a customized multimedia system. The installation provided a seamless, accessible, and educational experience that captured attention and generated meaningful interactions.

Key Strategic Steps:

1

User Research and Behavior Mapping:

Analyzed prototypical attendees to align content with their informational and emotional needs.

2

AI-Powered Character Design:

Created a digital persona with conversational AI capabilities, giving PetroPerú a human-like brand ambassador.

3

Voice Interaction Integration:

Programmed natural language processing to enable microphone-based two-way communication.

4

Multimedia Synchronization:

Linked the AI engine with audiovisual materials to enhance engagement through storytelling and dynamic visuals.
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828-q6Ej9Tm1Hj3Af7N (2)

5. Results and Metrics

The AI platform dramatically increased engagement at PetroPerú’s exhibition booth, surpassing all previous benchmarks. The digital character successfully interacted with more than 13,000 individuals, providing informative and personalized conversations. The initiative also drove a 30% rise in volunteer sign-ups, fostering greater public involvement with PetroPerú’s projects. Furthermore, the innovation was recognized by media outlets, receiving the press award for excellence in AI-driven event activations.

 

Explore and visit the media coverage of this important event here:

1 +
Total Interactions with AI Character
1 +
Volunteer Sign-Ups Generated
1 +
Audiovisual Sessions Delivered:
1 +
Press Mentions and Coverage
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