Branding – Boltek Media | Growth Marketing Consulting Firm https://boltekmedia.com Growth Marketing Consulting Firm Fri, 04 Apr 2025 04:51:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://boltekmedia.com/wp-content/uploads/2025/02/cropped-favicon-32x32.png Branding – Boltek Media | Growth Marketing Consulting Firm https://boltekmedia.com 32 32 El Piombino https://boltekmedia.com/portfolio/el-piombino/ Mon, 31 Mar 2025 02:14:04 +0000 https://boltekmedia.com/?post_type=portfolio&p=24718

Case Information

Client: El Piombino
Industry: Food & Beverage (Casual Dining)
Market Position: Legacy Restaurant Brand
Location: Lima, Peru
Service: Brand Refresh, Packaging Design, In-Store Visual Identity
Publication Year: 2024

1. Executive Summary

El Piombino, a beloved Peruvian restaurant with three bustling locations in Lima, partnered with Boltek Media to refresh its visual identity without losing its well-established brand essence. The main challenge was to modernize its look and feel in a way that retained the traditional charm and authenticity that had made the restaurant a staple in the local dining scene. Boltek Media approached this with a nuanced brand transformation that included a redesigned logo, an upgraded brand manual, custom vinyl designs for all locations, and a complete overhaul of printed brand materials. The results were widely praised by both customers and the client, who noted a marked improvement in modern appeal without compromising on the brand’s nostalgic character.

2. About the Client

El Piombino is a multi-location restaurant in Lima known for its extensive menu of sandwiches, à la carte dishes, traditional breakfasts, specialty coffees, and desserts. With locations in San Miguel, San Isidro, and Santiago de Surco, the restaurant has become a go-to spot for flavorful meals served at accessible prices. Recognized on platforms like TripAdvisor for excellent taste, service, and value, El Piombino serves a diverse clientele seven days a week.

Key client Attributes:

  • Traditionally Beloved Brand: Known for its hearty offerings and welcoming atmosphere.
  • Multi-Location Presence: Three high-traffic areas in Lima.
  • Strong Customer Loyalty: Well-regarded for both consistency and service.

3. The Challenge

El Piombino’s long-standing brand recognition came with an emotional attachment among its clientele. While the restaurant sought to modernize, it needed to tread carefully to avoid alienating loyal customers who associated the brand with tradition and warmth. The visual identity had to evolve in a noticeable yet respectful way. The goal was to introduce a refined aesthetic that communicated growth and quality without erasing what made the brand special.

Key Obstacles:

  • Need for Modern Appeal: Existing visuals no longer reflected the quality and evolution of the business.
  • Client Sensitivity to Tradition: The brand’s nostalgic feel had to be preserved in any transformation.
  • High Visibility Locations: Any visual change would be instantly noticed across all branches.

Without a strategic rebrand, El Piombino risked appearing outdated to newer generations while also disconnecting from its legacy audience.

Deficient Metrics Before Implementation:

Modern Visual Relevance
38%
Consumer Perception of Freshness:
25%
In-Store Brand Cohesion
40%
Packaging Aesthetic Appeal
30%

4. Strategy and Solution Implemented

Boltek Media crafted a tailored rebranding strategy rooted in respect for the brand’s traditional core. We began with a subtle but effective logo redesign, followed by the development of a new brand manual that would guide every visual and communicational output moving forward. This included the design and adaptation of vinyl graphics across 18 specific wall locations in three venues, all color-matched to their environments. We then expanded the brand system into a wide range of packaging and branded materials including wax paper, delivery boxes, bags, stickers, tray liners, and more—all aligned with the refreshed brand direction and delivered in editable formats for client use.

Key Strategic Steps:

1

Logo and Visual Identity Redesign:

Created a modernized logo and visual system that preserved traditional essence while upgrading aesthetics.

2

Environmental Branding:

Designed 11 unique vinyls distributed across 18 wall spaces in 3 venues, ensuring visual coherence.

3

Branded Packaging Suite:

Developed packaging materials for pastries, empanadas, cakes, beverages, and more.

4

Brand Manual Delivery:

Delivered all design elements with precise specs and editable formats to ensure long-term usability.
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5. Results and Metrics

The rebranding initiative exceeded expectations, successfully balancing tradition with contemporary visual language. Customers recognized the change, praising the elegance and clarity of the new design. The client received overwhelmingly positive feedback and reported stronger brand perception in-store. With the implementation of cohesive visual systems and updated packaging, El Piombino entered a new chapter of growth without losing its roots.

1 %
Customer Satisfaction with New Branding
1 %
Positive Visual Feedback
1 +
Branded Material Assets Delivered
1 +
Wall Vinyls Installed Across Locations
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La Empanadería https://boltekmedia.com/portfolio/la-empanaderia/ Sun, 30 Mar 2025 17:50:38 +0000 https://boltekmedia.com/?post_type=portfolio&p=24668

Case Information

Client: La Empanadería 180
Industry: Food & Beverage (Gourmet Empanadas)
Market Position: Premium Food Startup
Location: Peru
Service: Brand Identity, Content Production, Paid Ads & Social Strategy
Publication Year: 2020

1. Executive Summary

La Empanadería 180, a fast-rising Peruvian food venture specializing in gourmet empanadas, partnered with Boltek Media to position itself as a premium brand within a highly competitive gastronomic market. The main challenge was to create a compelling visual identity and drive digital growth through targeted content and advertising strategies, specifically appealing to high-income audiences (NSE A and B). Boltek Media implemented a full-stack marketing solution—including brand creation, strategic content, social media advertising, and audiovisual production—that resulted in more than 27,000 followers, consistent high engagement across platforms, and a solidified premium brand perception.

2. About the Client

La Empanadería 180 is a successful gourmet food startup with a growing footprint in Peru. It operates physical stores, has presence in major shopping centers, and utilizes dark kitchens through delivery apps like Rappi and PedidosYa. Known for high-quality ingredients and an upscale customer experience, the brand seeks to connect with modern consumers who value both taste and brand aesthetics. Their goal was to transition from a local food project into a lifestyle-driven, aspirational brand through digital channels.

Key client Attributes:

  • Premium Food Startup: Specializes in gourmet empanadas targeting upper-income segments.
  • Omnichannel Presence: Physical stores, food courts, and app-based dark kitchens.
  • Digital-Native Strategy: Relies heavily on social platforms to scale visibility and sales.

3. The Challenge

La Empanadería 180 needed to establish a differentiated brand presence in a saturated market while connecting emotionally and aesthetically with upscale customers. Despite a great product, the brand initially lacked a coherent identity, polished visuals, and strategic communication. The main goal was to create a high-ticket brand experience that would appeal to socio-economic levels A and B, while leveraging digital platforms for lead generation and community growth.

Key Obstacles:

  • Absence of Brand Identity: No strong visual concept or unified brand language.
  • Limited Audience Targeting: Communication did not yet resonate with premium market segments.
  • Low Initial Digital Recognition: Minimal online footprint in a competitive space.

Without a refined digital strategy and high-quality branding, the business risked stagnation and audience misalignment.

Deficient Metrics Before Implementation:

Initial Brand Awareness:
26%
Engagement Rate on Social:
12%
Content Output Frequency:
30%
Audience Reach per Post:
18%

4. Strategy and Solution Implemented

Boltek Media executed a full-scale marketing plan for La Empanadería 180, starting with the creation of its brand identity, including naming, logo, and graphic line for both digital and printed assets. We produced a professional photoshoot showcasing gastronomic products, lifestyle moments, and social interactions. A strategic content calendar was developed to maintain consistency and visual coherence across platforms. Additionally, we implemented a Meta Ads campaign targeting high-income consumers and produced high-conversion reels and video capsules to enhance storytelling.

Key Strategic Steps:

1

Brand Creation & Visual Identity:

Designed a unique, premium-feel logo and graphic system for digital use and printed promotions.

2

Social Content Strategy:

Delivered curated photo and video content highlighting product quality and upscale lifestyle moments.

3

Paid Ads Campaigns:

Executed Meta Ads targeting upper-income sectors, optimizing for conversions and audience quality.

4

Content Production & Design:

Produced over 50 visual assets including flyers, reels, and short-format branded videos.
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5. Results and Metrics

The brand activation strategy resulted in exponential digital growth and the creation of a premium identity that connected deeply with its audience. La Empanadería 180 gained more than 27,000 social media followers in under 12 months, achieved a consistent content engagement rate, and consolidated its visual presence across all consumer touchpoints. The project turned the business into a high-ticket, aspirational brand.

1
Total Followers Gained
1 %
Monthly Engagement Growth
1 +
Content Assets Created
1 %
Paid Ads Conversion Rate
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UCL Global https://boltekmedia.com/portfolio/ucl-global/ Sun, 30 Mar 2025 17:08:58 +0000 https://boltekmedia.com/?post_type=portfolio&p=24651

Case Information

Final Client: UCL Global

Through Strategic Partner: Human Branding (Alicia Barco)
Industry: International Logistics & Supply Chain
Market Position: Sector-Specific Logistics Leader
Location: Peru
Service: Corporate Branding, Website & Social Media
Publication Year: 2022

1. Executive Summary

UCL Global, a Peruvian corporation with over 27 years of experience in international logistics, partnered with Boltek Media during the COVID-19 pandemic to reinvent its brand perception and attract new clients in a heavily impacted industry. The challenge centered on communicating trust and adaptability in a disrupted global logistics environment. Boltek Media executed a full brand renewal strategy, revitalizing UCL’s digital presence through a new corporate identity, website, social media management, and strategic advertising content. The result was a 200% increase in qualified leads, a 350% boost in organic traffic and community growth, and over 100 high-impact strategic content pieces.

2. About the Client

UCL Global is a leading Peruvian logistics and supply chain solutions provider with tailored services in mining machinery, EPCM (Engineering, Procurement, Construction & Management), healthcare, and construction sectors. For nearly three decades, the company has specialized in managing complex international operations, earning a reputation for reliability and precision in high-stakes industries. During a period of major global disruption, UCL sought to strengthen its market position and build long-term resilience through digital transformation.

Key client Attributes:

  • Sector-Specific Logistics Expertise: Trusted by mining, construction, and healthcare sectors for custom logistics solutions.
  • Track Record of Excellence: Over 27 years of uninterrupted international operations.
  • Client-Centered Innovation: Adapts to evolving client needs with precision and flexibility.

3. The Challenge

The COVID-19 pandemic severely disrupted international logistics and supply chain operations, making it difficult for companies like UCL to maintain visibility and acquire new clients. UCL Global faced the urgent challenge of reshaping its external image to emphasize resilience, capability, and innovation. The goal was to reintroduce the company in a digital format that would instill confidence, differentiate its services, and generate new business opportunities.

Key Obstacles:

  • Outdated Brand Image: Perception did not reflect modern capabilities or agility.
  • Low Digital Visibility: Weak online presence, especially on social media and search platforms.
  • Decreased Lead Flow: Diminished engagement due to reduced physical business development during the pandemic.

Without swift and strategic intervention, UCL risked losing ground in a highly competitive logistics market.

Deficient Metrics Before Implementation:

Lead Acquisition Rate
18%
Digital Brand Awareness:
28%
Engagement via Social Media
6%
Strategic Content Utilization
20%

4. Strategy and Solution Implemented

Boltek Media designed and executed a digital-first brand renewal plan tailored to UCL Global’s new growth objectives. We began by redesigning the corporate identity to reflect trust, technical expertise, and global standards. The relaunch included a custom-developed website, consistent social media presence, and targeted messaging across channels. In parallel, we created strategic ad content for performance-based campaigns, addressing key decision-makers in core industries. The approach positioned UCL as a modern, resilient player in international logistics.

Key Strategic Steps:

1

Brand Identity Redesign:

Created a new corporate image to reflect credibility, modernity, and sector alignment.

2

Digital Ecosystem Relaunch:

Developed a responsive corporate website with updated messaging and service structures.

3

Social Media Activation:

Built an active presence on LinkedIn and Facebook to engage B2B audiences.

4

Strategic Ad Campaign Content:

Delivered conversion-oriented creative assets for digital advertising.
FEED-UCL_01
FEED-UCL_03
flyer2ucl
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5. Results and Metrics

The brand transformation strategy enabled UCL Global to stand out during a period of uncertainty. A newly defined visual identity, combined with a robust digital infrastructure and strategic content development, resulted in significantly improved lead generation and brand engagement. UCL’s position in the logistics sector is now digitally reinforced and aligned with its long-term objectives.

1 %
Lead Growth via Ads
1 %
Organic Traffic & Community Increase
1 +
Strategic Content Assets Produced
1 x
Website Conversion Rate
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Pituca Chips https://boltekmedia.com/portfolio/pituca-chips/ Sun, 30 Mar 2025 15:45:02 +0000 https://boltekmedia.com/?post_type=portfolio&p=24625

Case Information

Client: Pituca Chips
Industry: Organic Snacks & Superfoods
Market Position: Emerging National Challenger
Location: Peru
Service: 360° Brand Management
Publication Year: 2019

1. Executive Summary

Pituca Chips, a fast-growing Peruvian superfood brand rooted in the Amazonian region of Chanchamayo, partnered with Boltek Media to scale its brand presence and support long-term growth. The challenge was to position the brand effectively across B2C and B2B segments through a unified strategic framework, while supporting continuous go-to-market launches for its expanding product lines. Boltek Media delivered a 360° management solution including brand direction, digital ecosystems, product strategy, retail activation, and continuous content development. This resulted in a +400 increase in national points of sale, 10 new product lines launched, a 70% ROI in digital operations, and over 10,000 engaged social media followers.

2. About the Client

Pituca Chips is a Peruvian organic snack brand known for processing the Pituca root (also known as taro) into high-quality, health-conscious chips. Positioned in the superfood and organic markets, the company has over 5 years of experience, with a catalog that includes more than 10 product lines available nationwide in convenience stores, mini-markets, and major supermarkets. As a winner of the 9th generation of Startup Perú and a company committed to social and environmental responsibility, Pituca has built strong ties with Andean communities and has become a reference for sustainable growth in the food industry.

Key client Attributes:

  • Superfood & Organic Pioneer: Uses locally grown taro with certified quality.
  • National Retail Reach: Present in over 4000+ points of sale across Peru.
  • Social Responsibility Champion: Collaborates with Andean communities and practices eco-conscious operations.

3. The Challenge

Pituca Chips faced the challenge of articulating a scalable brand strategy to serve both B2C and B2B markets, while coordinating ongoing launches of new product lines. The lack of a long-term strategic framework and a cohesive communication system risked stalling brand growth and confusing target audiences. The objective was to create an end-to-end structure that would streamline brand expansion, digital engagement, and operational alignment for go-to-market efforts.

Key Obstacles:

  • Fragmented Brand Direction: No unified vision across multiple product lines.
  • Inconsistent Go-to-Market Execution: Launches lacked synchronized branding and rollout support.
  • Limited Digital Infrastructure: Weak online presence to support B2C and B2B growth.

Without a full-spectrum strategy, Pituca Chips risked diluting its brand message and underperforming in competitive categories.

Deficient Metrics Before Implementation:

Product Launch Consistency
41%
Digital Conversion Rate
13%
Channel Marketing Activation
34%
Customer Retention (Online)
20%

4. Strategy and Solution Implemented

Boltek Media developed a comprehensive roadmap for Pituca Chips with a long-term horizon of 3–5 years. This included brand building, commercial strategy, digital infrastructure, and campaign synchronization. We implemented full-cycle product launch systems, redesigned sales channels, developed the digital ecosystem, and provided creative support for physical activations. We also handled social media management, designed a new website, produced tailored brochures and catalogs, and delivered high-performance brand guidelines. Additionally, we executed testing and market research for product validation.

Key Strategic Steps:

1

Long-Term Brand Planning:

Crafted a brand roadmap to scale identity, positioning, and storytelling across B2C and B2B.

2

Product Line Deployment:

Launched over 10 unique SKUs with tailored commercial strategy, visuals, and GTM rollouts.

3

Digital Ecosystem Development:

Created an integrated website, social channels, and lead generation architecture.

4

Activation & Media Support:

Supported BTL campaigns, crafted marketing assets, tracked KPIs, and managed growth reports.
DSC0781522
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5. Results and Metrics

The full-scope brand strategy resulted in exponential growth and a high-performing market presence. Pituca Chips scaled from a niche brand to a category challenger, boosting national retail presence, launching a wide variety of product lines, and establishing a self-sustaining digital ecosystem. With a strong social community, improved brand equity, and measurable digital ROI, Pituca is now equipped to compete at scale.

1 +
New Retail Points of Sale
# 1
Product Lines Launched
1 %
Digital ROI (Annual)
1 +
Social Media Followers
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Inter Andina https://boltekmedia.com/portfolio/inter-andina/ Sun, 30 Mar 2025 04:28:42 +0000 https://boltekmedia.com/?post_type=portfolio&p=24592

Case Information

Client: Inter Andina JGBL
Industry: Logistics & Distribution (Confectionery)
Market Position: National Distribution Leader
Location: Peru
Service: B2B Website Development & Brand Strategy
Publication Year: 2025

1. Executive Summary

Inter Andina JGBL, a leading Peruvian logistics and distribution corporation specializing in confectionery and chocolate products, approached Boltek Media with the need to enhance its digital presence to drive B2B lead generation. The challenge was to design and develop a corporate website that clearly communicated the company’s value proposition and competitive positioning. Boltek responded by crafting a strategic communication approach, developing a powerful brand concept, and delivering a fully functional website featuring a virtual catalog of over 300 products. As a result, Inter Andina experienced a 340% increase in web form leads and ranked #1 in SEO for industry-specific keywords.

2. About the Client

Key client Attributes:

Inter Andina JGBL is a prominent logistics and distribution corporation based in Peru, with over 20 years of experience and a specialized focus on the import, promotion, and registration of national and international confectionery and chocolate brands. With a product catalog exceeding 300 SKUs and over 5,000 retail points of sale nationwide, the company serves as a critical link between global suppliers and the Peruvian market. Its objective was to modernize its digital presence to attract new clients, solidify its competitive advantages, and enhance brand positioning in the B2B sector.

  • Extensive Product Portfolio: Over 300 SKUs and 25 international brands.
  • Market Penetration: Access to more than 5,000 retail points nationwide.
  • Logistics Expertise: Two decades of experience in importation and distribution.

3. The Challenge

Despite its strong operational background, Inter Andina lacked a digital platform capable of articulating its value proposition effectively to potential B2B clients. The absence of a strategic communication framework resulted in missed business opportunities and limited visibility in the digital space. The objective was to design a high-performing website that not only showcased the product catalog but also positioned the company as a leader in logistics and distribution.

Key Obstacles:

  • Undefined Value Proposition: The company lacked a clear and concise brand narrative.
  • Weak Digital Presence: No strong SEO foundation or web-based communication channel.
  • Missed B2B Opportunities: Lack of lead generation tools and conversion strategies.

Without a structured communication strategy, Inter Andina risked losing visibility and leads in an increasingly digital B2B landscape.

Deficient Metrics Before Implementation:

Monthly Web Traffic Reach
13%
B2B Lead Conversion Rate
5%
Keyword Visibility in Sector
19%
Engagement Rate on Website
11%

4. Strategy and Solution Implemented

Boltek Media developed a fully integrated B2B communication strategy centered on clarity, trust, and product excellence. We created a compelling brand concept and defined the company’s competitive positioning in a way that would resonate with potential clients. The website was developed to reflect this strategy through an intuitive UI, persuasive copywriting, and a fully interactive product catalog. A digital lead funnel was embedded across all key sections of the site to convert visits into actionable business inquiries.

Key Strategic Steps:

1

Brand Strategy & Value Proposition:

Articulated a distinct narrative that emphasized Inter Andina's market leadership and reliability.

2

Website Architecture & UX Design:

Created a site structure that optimized user flow, making it easy for clients to navigate products and reach contact points.

3

SEO & Conversion Optimization:

Applied keyword strategies and call-to-action placement to maximize visibility and form submissions.

4

Virtual Product Catalog Integration:

Developed a categorized, searchable product section showcasing the full inventory with downloadable specs.
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5. Results and Metrics

The newly launched website quickly became a lead-generating asset for Inter Andina, helping convert web visits into tangible B2B opportunities. The structured content strategy, combined with improved SEO and usability, led to substantial improvements in visibility, engagement, and positioning. The company now ranks first for relevant sector keywords and has successfully consolidated its brand messaging and value proposition in the digital space.

1 %
Lead Form Submissions Increase
# 1
SEO Keyword Ranking (Top Term)
1
Monthly B2B Leads Generated
1 sec
Average Time on Site
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AB InBev https://boltekmedia.com/portfolio/ab-inbev/ Sun, 30 Mar 2025 02:12:18 +0000 https://boltekmedia.com/?post_type=portfolio&p=24573

Case Information

Final Client: AB InBev

Through Strategic Partner: Human Branding (Alicia Barco)
Industry: Beverage & Logistics
Market Position: Fortune 500 Global Leader
Location: Global (Project in Peru)
Service: Induction System (SOPs, Gamified Videos, LMS)
Publication Year: 2023

1. Executive Summary

AB InBev, the world’s leading brewing company and a Fortune 500 enterprise, faced the challenge of optimizing the onboarding process for its logistics personnel, specifically within its operational brand Logística Conectamos Maz. Due to the high complexity and procedural precision required in logistics, effective training strategies were critical. In collaboration with Miebach Consulting and Human Branding, Boltek Media developed an end-to-end solution that included Standard Operating Procedure (SOP) manuals, gamified induction videos, and a custom virtual learning platform. This initiative automated learning for a significant number of employees, digitalized and gamified more than nine critical processes, and led to a measurable increase in operational efficiency.

2. About the Client

AB InBev is the global leader in the brewing industry, with a portfolio that includes internationally recognized brands. The company is known for its commitment to operational excellence and innovation. Within its structure, Logística Conectamos Maz is responsible for managing logistics operations and ensuring the efficient distribution of products across various markets. The client’s primary objective was to enhance the onboarding experience of its logistics staff to ensure adherence to standardized procedures and boost overall efficiency.

Key client Attributes:

  • Global Leadership: Dominant presence in the global beverage industry.
  • Continuous Innovation: Integration of advanced technologies in operations.
  • Quality-Driven Culture: Commitment to maintaining high standards across all processes.

3. The Challenge

AB InBev’s logistics division, represented by Logística Conectamos Maz, was experiencing difficulties onboarding new employees due to the inherent complexity of its processes. The lack of effective training tools led to operational inconsistencies and errors, affecting the accuracy and efficiency of supply chain execution. The specific objective was to develop an onboarding solution that standardized training, reduced errors, and improved employee understanding of core logistics procedures.

Key Obstacles:

  • Process Complexity: New employees struggled to grasp detailed operational steps.
  • Lack of Standardized Training Materials: No uniform resources were available for employee education.
  • High Operational Error Rates: Frequent mistakes due to inadequate onboarding.

These issues directly impacted the effectiveness and precision of logistics operations—both essential for company success.

Deficient Metrics Before Implementation:

Knowledge Retention Rate
45%
Process Execution Accuracy
54%
Employee Onboarding Satisfaction
45%
Average Time to Complete Induction
68%

4. Strategy and Solution Implemented

Boltek Media, in partnership with Miebach Consulting and Human Branding, designed a holistic solution tailored to the learning needs and profiles of AB InBev’s logistics workforce. The initiative included the creation of SOP manuals for nine core processes, 2D animated gamified induction videos, and a virtual educational platform consolidating all training resources. This modern, interactive approach enabled more effective training and comprehension, resulting in improved accuracy and a reduction in operational errors.

Key Strategic Steps:

1

SOP Manual Development:

Creation of detailed documentation outlining step-by-step procedures for nine essential logistics processes, ensuring operational clarity and standardization.

2

Gamified Video Production:

Production of engaging 2D animated videos that explain SOPs interactively, making learning more accessible and memorable for employees.

3

Virtual Learning Platform Implementation:

Deployment of a digital environment hosting induction videos, downloadable PDF manuals, and a full logistics terminology dictionary, offering easy, continuous access to training resources.

4

Interactive Features Integration:

Inclusion of quizzes and evaluations within the platform to track learning progress and allow tailored adjustments to individual training paths.
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O7D9QQ1

5. Results and Metrics

The implementation of this onboarding solution led to a significant improvement in the effectiveness and efficiency of AB InBev’s logistics training. Learning was automated for a large workforce, with over nine processes fully digitalized and gamified. Operational errors decreased, while knowledge retention and employee satisfaction increased. The result was a more synchronized and high-p

1 +
Digitally Trained Employees
1 +
Digitalized & Gamified Processes
1 %
Reduction in Operational Errors
1 +
Increase in Induction Satisfaction
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Petroperú https://boltekmedia.com/portfolio/petroperu/ Sun, 30 Mar 2025 01:08:22 +0000 https://boltekmedia.com/?post_type=portfolio&p=24555

Case Information

Client: PetroPerú

Through Strategic Partner: Vértice AE (Camilo Miranda)
Industry: Energy and Petroleum
Market Position: National Leader
Location: Peru
Service: Interactive AI & Audiovisual Platform
Publication Year: 2019

1. Executive Summary

PetroPerú, the largest company in Peru and a key player in the petroleum sector, partnered with Boltek Media to develop a groundbreaking AI-based audiovisual experience for its presence at PERUMIN, the premier mining convention in Arequipa. The challenge was to create an engaging and innovative platform that would attract and educate attendees through an interactive experience. Boltek responded with a custom-built AI character and multimedia platform that engaged over 13,000 participants, increased volunteer engagement by 30%, and earned a media award for innovation in artificial intelligence.

2. About the Client

Key client Attributes:

PetroPerú is a Peruvian state-owned private law company responsible for the transportation, refining, distribution, and commercialization of petroleum and its derivatives. As the most prominent player in the country’s energy sector, PetroPerú serves as a strategic pillar of national development and industrial infrastructure. The company approached PERUMIN 2023 with the goal of showcasing its commitment to innovation, sustainability, and digital transformation.

  • National Energy Leader: Controls critical infrastructure across Peru’s oil and fuel supply chain.
  • Pioneer in Digital Transformation: Adopts emerging technologies to improve public engagement.
  • Strong Corporate Citizenship: Promotes community development and educational outreach.

3. The Challenge

PetroPerú faced the challenge of engaging a large and diverse audience at PERUMIN while effectively communicating its commitment to technological innovation. Traditional exhibition setups lacked the interactive and educational appeal necessary to attract and retain attendee attention. The objective was to deliver a modern, immersive digital experience that reflected PetroPerú’s role as a forward-thinking leader in the energy industry.

Key Obstacles:

  • Low Audience Retention: Traditional exhibits failed to captivate attendees.
  • Limited Engagement Tools: Absence of dynamic digital elements reduced interactivity.
  • Complex Brand Messaging: Difficulty translating technical processes into public-friendly content.

Without a digital-first activation, PetroPerú risked underwhelming its audience at a high-stakes industry event.

Deficient Metrics Before Implementation:

Attendee Engagement Rate:
18%
Exhibit Visit Duration:
22%
Digital Activation Impact:
30%
Volunteer Participation Rate:
25%

4. Strategy and Solution Implemented

To transform PetroPerú’s presence at PERUMIN into a high-impact experience, Boltek Media developed a fully interactive artificial intelligence platform featuring a dynamic digital character. This character served as the event guide, answering questions and guiding attendees through a series of audiovisual materials. Our strategic approach was grounded in behavioral analysis of prototype attendees, ensuring content relevance and interface usability. We built a microphone-enabled AI engine capable of real-time conversation, integrated into a customized multimedia system. The installation provided a seamless, accessible, and educational experience that captured attention and generated meaningful interactions.

Key Strategic Steps:

1

User Research and Behavior Mapping:

Analyzed prototypical attendees to align content with their informational and emotional needs.

2

AI-Powered Character Design:

Created a digital persona with conversational AI capabilities, giving PetroPerú a human-like brand ambassador.

3

Voice Interaction Integration:

Programmed natural language processing to enable microphone-based two-way communication.

4

Multimedia Synchronization:

Linked the AI engine with audiovisual materials to enhance engagement through storytelling and dynamic visuals.
843-v4Zl0Fg3Yl6Cd1I (1)
828-q6Ej9Tm1Hj3Af7N (2)

5. Results and Metrics

The AI platform dramatically increased engagement at PetroPerú’s exhibition booth, surpassing all previous benchmarks. The digital character successfully interacted with more than 13,000 individuals, providing informative and personalized conversations. The initiative also drove a 30% rise in volunteer sign-ups, fostering greater public involvement with PetroPerú’s projects. Furthermore, the innovation was recognized by media outlets, receiving the press award for excellence in AI-driven event activations.

 

Explore and visit the media coverage of this important event here:

1 +
Total Interactions with AI Character
1 +
Volunteer Sign-Ups Generated
1 +
Audiovisual Sessions Delivered:
1 +
Press Mentions and Coverage
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Química Suiza https://boltekmedia.com/portfolio/quimica-suiza/ Sun, 23 Mar 2025 17:10:45 +0000 https://boltekmedia.com/?post_type=portfolio&p=24537

Case Information

Client: Química Suiza

Industry: Pharmaceutical

Market Position: Regional Leader

Location: Peru, Bolivia, Ecuador

Service: Branding & 3D Modeling

Publication Year: 2021

1. Executive Summary

Química Suiza, a prominent pharmaceutical and consumer goods distributor with operations in Peru, Bolivia, and Ecuador, sought to enhance the branding and visual presentation of two pharmaceutical product lines: Feranin and Quilab. The challenge was to modernize and refine the packaging and presentation for a successful product launch. Boltek Media developed a photorealistic 3D rendering and branding expansion strategy, resulting in a visually impactful launch, improved market perception, and versatile assets for future brand applications.

2. About the Client

Química Suiza is a leading distributor of pharmaceutical and consumer products, committed to delivering top-tier solutions to the Latin American market. With a reputation for excellence, the company operates across Peru, Bolivia, and Ecuador, ensuring high-quality standards and innovation in healthcare and retail sectors. The company aimed to reinforce its brand presence and improve the presentation of new pharmaceutical product lines for a successful market introduction.

Key client Attributes:

  • Regional Market Leader: Strong presence across three Latin American countries.
  • Commitment to Innovation: Consistently integrates advanced design and packaging solutions.
  • Quality Assurance Focus: Ensures top-tier pharmaceutical and consumer goods distribution.

3. The Challenge

Despite its solid market position, Química Suiza faced a challenge in effectively presenting the launch of Feranin and Quilab. The existing branding did not fully convey the premium quality of these pharmaceutical products, and traditional photography had limitations in flexibility and impact. To secure a strong market entry, it was essential to develop a modern, adaptable, and visually striking branding approach.

Key Obstacles:

  • Lack of High-Impact Product Visuals: Existing packaging did not convey innovation or market leadership.
  • Limited Flexibility in Branding Assets: Traditional photography restricted adaptability for digital and physical applications.
  • Need for a Cohesive Presentation Strategy: A structured approach was necessary to unify branding and product perception.

The absence of an optimized presentation strategy risked weakening the brand’s competitive positioning in the pharmaceutical sector.

Deficient Metrics Before Implementation:

Brand Recognition Rate:
25%
Market Differentiation Score:
30%
Digital Presentation Quality:
20%
Product Appeal Perception:
10%

4. Strategy and Solution Implemented

Boltek Media employed a cutting-edge visual and branding strategy to position Feranin and Quilab as modern, high-quality pharmaceutical products. Our solution included photorealistic 3D product renderings that enhanced visual appeal and provided flexible, high-resolution assets for multiple marketing applications. Additionally, we expanded the existing corporate branding guidelines to seamlessly integrate these product lines. Through a structured design approach, we ensured consistency across digital and print materials while maintaining a compelling, premium aesthetic.

Key Strategic Steps:

1

Photorealistic 3D Modeling:

Developed high-fidelity renderings to replace traditional photography, enhancing product perception.

2

Brand Expansion Strategy:

Adapted and extended corporate branding guidelines to integrate the new product lines.

3

Visual Impact Optimization:

Applied advanced lighting, texturing, and composition techniques for enhanced realism.

4

Versatile Digital Applications:

Designed flexible assets for use in product catalogs, advertisements, and online platforms.

5. Results and Metrics

The execution of this branding and visual enhancement strategy resulted in a significant uplift in market perception and product appeal. The high-quality renderings were utilized across various brand applications, contributing to an impactful and successful launch of Feranin and Quilab. The project established a scalable approach for future product visualizations within Química Suiza’s portfolio.

1 +
High-Quality 3D Renders Delivered
1 +
New Branding Elements Created
1 +
Marketing Campaigns Enhanced
1 +
Total Product Internal Views
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La Choza Nautica https://boltekmedia.com/portfolio/lachozanautica/ Thu, 07 Nov 2024 04:20:33 +0000 https://demo.bravisthemes.com/gurus/?post_type=portfolio&p=22968

Case Information

Client: La Choza Náutica

Industry: Gastronomy

Market Position: Challenger

Location: Lima, Perú

Service: Social Media Growth

Publication Year: 2022

1. Executive Summary

La Choza Náutica, a leading Peruvian seafood franchise with over 27 years of market presence, faced digital engagement challenges at its Breña location. Despite its established reputation, its online presence did not fully convey the brand’s excellence. Boltek Media implemented a comprehensive digital strategy combining high-impact food photography and strategic social media management. Through these efforts, we achieved a 100% improvement in visual appeal, a 15% increase in in-store leads from social media, and a 25% growth in their online community, leading to stronger customer engagement and franchise expansion opportunities.

2. About the Client

La Choza Náutica is a well-established Peruvian restaurant chain specializing in authentic seafood dishes. With 28 franchises nationwide and numerous industry recognitions, including the First Place award on National Ceviche Day by ARMAP, the brand has a strong cultural and culinary presence. The Breña franchise, which was the focal point of our intervention, aimed to modernize its digital presence to attract more customers and franchise partners.

Key client Attributes:

  • Culinary Excellence: Award-winning seafood dishes reflecting Peru's rich gastronomic traditions.
  • Expansive Reach: A robust network of 28 franchises, reinforcing brand presence across Peru.
  • Cultural Ambassadorship: Dedication to preserving and promoting Peruvian culinary arts.

3. The Challenge

Despite its market leadership, La Choza Náutica’s Breña location struggled with inconsistent digital representation, affecting its ability to engage with customers online. The absence of a structured content strategy led to scattered branding, reducing the effectiveness of its digital presence. This lack of coherence impacted customer perception, foot traffic, and franchise interest.

Key Obstacles:

  • Suboptimal Social Media Engagement: Irregular posting schedules and unrefined content strategies resulted in limited audience interaction and growth.​
  • Underutilization of Visual Assets: Absence of professional food photography and styling led to unappealing representations of their culinary offerings.
  • Fragmented Brand Narrative: Lack of a compelling and unified brand story hindered emotional connections with the target audience.

Without a strategic approach to social media management and branding, La Choza Náutica’s Breña franchise risked losing digital relevance and potential customers.

Deficient Metrics Before Implementation:

Low Social Media Engagement Rate
5%
Poor Leads from Digital Channels:
8%
Weak Brand Recognition Among Younger Audiences
19%
Suboptimal Content Reach:
15%

4. Strategy and Solution Implemented

To address these challenges, Boltek Media devised a strategy focusing on revitalizing La Choza Náutica’s digital presence through high-impact visual storytelling and optimized social media management. The core of our approach was to create a visually appealing brand identity while leveraging data-driven content strategies to enhance engagement. Our differentiator was the implementation of the “Chozera Experience,” a distinctive brand narrative that encapsulated the essence of the restaurant’s lively and authentic ambiance. Through a carefully planned execution, we ensured consistency across all digital touchpoints and maximized audience reach.

Key Strategic Steps:

1

Visual Identity Overhaul:

Developed a refined color palette and professional food photography to elevate brand perception.

2

Content Structuring & Optimization:

Implemented a thematic content strategy focusing on engagement-driven storytelling.

3

Social Media Performance Enhancement:

Utilized data analytics to refine posting schedules and optimize audience targeting.

4

Influencer & Community Engagement:

Partnered with food bloggers and influencers to expand reach and drive organic traffic.

5. Results and Metrics

The execution of our strategy led to substantial improvements across multiple digital KPIs. The optimized social media management and professional visual content significantly boosted engagement, visibility, and customer acquisition. By aligning the digital experience with La Choza Náutica’s real-world reputation, we positioned the Breña franchise as a benchmark for digital excellence in the food industry.

1 k+
Social Media Impressions
1 /m
Total Online Lead Conversions
1 k+
Community Growth
1 %
Customer Interaction Rate
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