{"id":23840,"date":"2022-10-26T05:38:00","date_gmt":"2022-10-26T05:38:00","guid":{"rendered":"https:\/\/boltekmedia.com\/?p=23840"},"modified":"2025-02-26T06:34:03","modified_gmt":"2025-02-26T06:34:03","slug":"boltek-media-develops-ai-for-petroperu-and-showcases-at-perumin-arequipa","status":"publish","type":"post","link":"https:\/\/boltekmedia.com\/es\/2022\/10\/26\/boltek-media-develops-ai-for-petroperu-and-showcases-at-perumin-arequipa\/","title":{"rendered":"Boltek Media Develops AI for PetroPer\u00fa and Showcases at Perumin, Arequipa"},"content":{"rendered":"
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Innovative Interactive Character and Dynamic Interface Revolutionize Visitor Engagement<\/strong><\/p>

In an era where digital transformation<\/strong> is redefining business landscapes, Boltek Media<\/strong> is at the forefront of pioneering experiences that blend artificial intelligence<\/strong> with immersive interactivity<\/strong>. In collaboration with V\u00e9rtice Arquitectura<\/strong>, Boltek Media developed a cutting-edge AI-powered character<\/strong> for PetroPer\u00fa<\/strong>, showcased at Perumin<\/strong>\u2014the largest mining convention in Latin America, held in Arequipa, Peru<\/strong>.<\/p>

This strategic initiative not only redefined brand engagement<\/strong> but also set a new standard<\/strong> for interactive BTL activations in the energy and mining sectors, reinforcing PetroPer\u00fa\u2019s<\/strong> commitment to innovation and environmental sustainability<\/strong>.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tReimagining Brand Interaction: The Power of AI\t\t\t\t\t\n\t\t\t\t\t\t\t<\/h2>\n\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As industries rapidly evolve, the importance of engaging and meaningful brand experiences<\/strong> has never been more crucial. For PetroPer\u00fa<\/strong>, a leading player in the hydrocarbons and mining industry, the challenge was to effectively communicate its new brand identity<\/strong> and technological advancements<\/strong> while captivating a diverse audience at Perumin<\/strong>.<\/p>

Boltek Media<\/strong> rose to the challenge with Vertice AE, designing a 6\u00d73 meter exhibition stand<\/strong> that was not just visually striking but also immersive and interactive<\/strong>. The modern and sleek design reflected PetroPer\u00fa’s<\/strong> renewed focus on environmental sustainability<\/strong> and advanced technological solutions<\/strong>. The centerpiece of this experiential activation was the AI-powered digital character<\/strong> named “Santiago”<\/strong>\u2014an interactive virtual host designed to inform, engage, and entertain visitors.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“Innovation is about creating experiences that resonate and inspire,” said Jorge Armando Medina, Founder of Boltek Media. “With Santiago, we didn\u2019t just build a character; we built a bridge between technology and human connection.”<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tMeet Santiago: The AI-Powered Virtual Host\t\t\t\t\t\n\t\t\t\t\t\t\t<\/h2>\n\t\t<\/div>\n\t\t\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The heart of the activation<\/strong> was Santiago<\/strong>\u2014a 3D digital character<\/strong> developed using Cinema 4D<\/strong>. Designed as a futuristic and friendly virtual presenter<\/strong>, Santiago was programmed to interact with visitors<\/strong> through voice recognition<\/strong> and provide information on PetroPer\u00fa’s key initiatives<\/strong>, including:<\/p>