Case Information
Client: PetroPerú
Through Strategic Partner: Vértice AE (Camilo Miranda)
Industry: Energy and Petroleum
Market Position: National Leader
Location: Peru
Service: Interactive AI & Audiovisual Platform
Publication Year: 2019
1. Executive Summary
PetroPerú, the largest company in Peru and a key player in the petroleum sector, partnered with Boltek Media to develop a groundbreaking AI-based audiovisual experience for its presence at PERUMIN, the premier mining convention in Arequipa. The challenge was to create an engaging and innovative platform that would attract and educate attendees through an interactive experience. Boltek responded with a custom-built AI character and multimedia platform that engaged over 13,000 participants, increased volunteer engagement by 30%, and earned a media award for innovation in artificial intelligence.
2. About the Client
Key client Attributes:
PetroPerú is a Peruvian state-owned private law company responsible for the transportation, refining, distribution, and commercialization of petroleum and its derivatives. As the most prominent player in the country’s energy sector, PetroPerú serves as a strategic pillar of national development and industrial infrastructure. The company approached PERUMIN 2023 with the goal of showcasing its commitment to innovation, sustainability, and digital transformation.
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National Energy Leader: Controls critical infrastructure across Peru’s oil and fuel supply chain.
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Pioneer in Digital Transformation: Adopts emerging technologies to improve public engagement.
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Strong Corporate Citizenship: Promotes community development and educational outreach.
3. The Challenge
PetroPerú faced the challenge of engaging a large and diverse audience at PERUMIN while effectively communicating its commitment to technological innovation. Traditional exhibition setups lacked the interactive and educational appeal necessary to attract and retain attendee attention. The objective was to deliver a modern, immersive digital experience that reflected PetroPerú’s role as a forward-thinking leader in the energy industry.
Key Obstacles:
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Low Audience Retention: Traditional exhibits failed to captivate attendees.
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Limited Engagement Tools: Absence of dynamic digital elements reduced interactivity.
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Complex Brand Messaging: Difficulty translating technical processes into public-friendly content.
Without a digital-first activation, PetroPerú risked underwhelming its audience at a high-stakes industry event.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
To transform PetroPerú’s presence at PERUMIN into a high-impact experience, Boltek Media developed a fully interactive artificial intelligence platform featuring a dynamic digital character. This character served as the event guide, answering questions and guiding attendees through a series of audiovisual materials. Our strategic approach was grounded in behavioral analysis of prototype attendees, ensuring content relevance and interface usability. We built a microphone-enabled AI engine capable of real-time conversation, integrated into a customized multimedia system. The installation provided a seamless, accessible, and educational experience that captured attention and generated meaningful interactions.
Key Strategic Steps:
1
User Research and Behavior Mapping:
Analyzed prototypical attendees to align content with their informational and emotional needs.
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AI-Powered Character Design:
Created a digital persona with conversational AI capabilities, giving PetroPerú a human-like brand ambassador.
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Voice Interaction Integration:
Programmed natural language processing to enable microphone-based two-way communication.
4
Multimedia Synchronization:
Linked the AI engine with audiovisual materials to enhance engagement through storytelling and dynamic visuals.
5. Results and Metrics
The AI platform dramatically increased engagement at PetroPerú’s exhibition booth, surpassing all previous benchmarks. The digital character successfully interacted with more than 13,000 individuals, providing informative and personalized conversations. The initiative also drove a 30% rise in volunteer sign-ups, fostering greater public involvement with PetroPerú’s projects. Furthermore, the innovation was recognized by media outlets, receiving the press award for excellence in AI-driven event activations.
Explore and visit the media coverage of this important event here:
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Total Interactions with AI Character
1
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Volunteer Sign-Ups Generated
1
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Audiovisual Sessions Delivered:
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Press Mentions and Coverage
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