Case Information
Client: La Empanadería 180
Industry: Food & Beverage (Gourmet Empanadas)
Market Position: Premium Food Startup
Location: Peru
Service: Brand Identity, Content Production, Paid Ads & Social Strategy
Publication Year: 2020
1. Executive Summary
La Empanadería 180, a fast-rising Peruvian food venture specializing in gourmet empanadas, partnered with Boltek Media to position itself as a premium brand within a highly competitive gastronomic market. The main challenge was to create a compelling visual identity and drive digital growth through targeted content and advertising strategies, specifically appealing to high-income audiences (NSE A and B). Boltek Media implemented a full-stack marketing solution—including brand creation, strategic content, social media advertising, and audiovisual production—that resulted in more than 27,000 followers, consistent high engagement across platforms, and a solidified premium brand perception.
2. About the Client
La Empanadería 180 is a successful gourmet food startup with a growing footprint in Peru. It operates physical stores, has presence in major shopping centers, and utilizes dark kitchens through delivery apps like Rappi and PedidosYa. Known for high-quality ingredients and an upscale customer experience, the brand seeks to connect with modern consumers who value both taste and brand aesthetics. Their goal was to transition from a local food project into a lifestyle-driven, aspirational brand through digital channels.
Key client Attributes:
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Premium Food Startup: Specializes in gourmet empanadas targeting upper-income segments.
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Omnichannel Presence: Physical stores, food courts, and app-based dark kitchens.
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Digital-Native Strategy: Relies heavily on social platforms to scale visibility and sales.
3. The Challenge
La Empanadería 180 needed to establish a differentiated brand presence in a saturated market while connecting emotionally and aesthetically with upscale customers. Despite a great product, the brand initially lacked a coherent identity, polished visuals, and strategic communication. The main goal was to create a high-ticket brand experience that would appeal to socio-economic levels A and B, while leveraging digital platforms for lead generation and community growth.
Key Obstacles:
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Absence of Brand Identity: No strong visual concept or unified brand language.
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Limited Audience Targeting: Communication did not yet resonate with premium market segments.
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Low Initial Digital Recognition: Minimal online footprint in a competitive space.
Without a refined digital strategy and high-quality branding, the business risked stagnation and audience misalignment.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
Boltek Media executed a full-scale marketing plan for La Empanadería 180, starting with the creation of its brand identity, including naming, logo, and graphic line for both digital and printed assets. We produced a professional photoshoot showcasing gastronomic products, lifestyle moments, and social interactions. A strategic content calendar was developed to maintain consistency and visual coherence across platforms. Additionally, we implemented a Meta Ads campaign targeting high-income consumers and produced high-conversion reels and video capsules to enhance storytelling.
Key Strategic Steps:
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Brand Creation & Visual Identity:
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Social Content Strategy:
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Paid Ads Campaigns:
4
Content Production & Design:
5. Results and Metrics
The brand activation strategy resulted in exponential digital growth and the creation of a premium identity that connected deeply with its audience. La Empanadería 180 gained more than 27,000 social media followers in under 12 months, achieved a consistent content engagement rate, and consolidated its visual presence across all consumer touchpoints. The project turned the business into a high-ticket, aspirational brand.
