Events & Collaborations – Boltek Media | Growth Marketing Consulting Firm

Boltek Media Donates Over 600 Breakfasts in Chorrillos

Boltek Media — Wed, 31 Jan 2024 06:16:00 +0000

Supporting Local Communities Through Social Responsibility and Economic Empowerment

Staying true to its commitment to social responsibility, Boltek Media made a meaningful impact by donating over 600 breakfasts to vulnerable residents in Delicias de Villa, Chorrillos. This initiative was part of “La Ruta del Pejerrey”, a community-driven project aimed at promoting local fish consumption and supporting local economies.

“Social impact is at the heart of everything we do,” said Jorge Armando Medina, Founder of Boltek Media. “We believe in giving back to the community and creating opportunities for a better future.”

A Community in Need: Taking Action to Make a Difference

Understanding the economic challenges faced by many residents in Chorrillos, especially in the aftermath of the pandemic and national political uncertainty, Boltek Media decided to take action. The agency organized a massive breakfast donation drive to support those in critical need, providing not only food but also hope and encouragement.

The event took place at the Pedro Ruiz Gallo Stadium, located in one of the most affected areas of Delicias de Villa, Chorrillos. From 8:00 AM to 1:00 PM, the Boltek Media team was on-site, distributing breakfasts and spreading joy and positivity throughout the community.

Over 600 Breakfasts Distributed

More than 600 free breakfasts were distributed during the event, each consisting of:

Pan con Pejerrey – A nutritious and delicious fish sandwich.
Sarsa and Creams – Adding flavor and variety to the meal.
Emolientes and Beverages – Ensuring a complete and satisfying breakfast experience.

Promoting Local Consumption and Economic Growth

This initiative was not just about feeding the hungry—it was also about empowering local economies and promoting healthy eating habits. The event was part of “La Ruta del Pejerrey”, a campaign designed to:

Promote Fish Consumption – Encouraging the community to consume locally sourced fish, rich in nutrients and essential for a healthy diet.
Support Local Fishermen and Vendors – Boosting the local economy by increasing demand for locally caught fish.
Raise Awareness on Nutrition – Educating the community about the health benefits of fish consumption.

The event also had the support of representatives from the Ministry of Production, who emphasized the importance of local fish consumption in boosting the economic development of the community.

“By promoting local products, we’re not only supporting healthy living but also empowering local businesses,” stated Jorge. “It’s about creating a sustainable ecosystem where everyone benefits.”

A Collaboration for Social Good

This charitable initiative was made possible through a collaborative effort involving:

Boltek Media – Leading the initiative with logistics, branding, and community engagement.
The Municipality of Chorrillos – Providing support and coordination to reach the most vulnerable residents.
Ministry of Production – Promoting the consumption of local fish as part of economic empowerment.

“La Ruta del Pejerrey” is a series of events across Lima designed to boost local economies while encouraging healthy eating habits. Boltek Media is proud to have been part of this impactful initiative and remains committed to making a difference through social responsibility and community engagement.

Continuing the Journey of Social Impact

Boltek Media is dedicated to empowering communities and driving positive change through strategic social initiatives. This event in Chorrillos is part of a broader vision to:

Address Food Insecurity – Providing essential meals to communities in need.
Support Economic Development – Promoting local businesses and sustainable consumption.
Inspire Community Solidarity – Bringing people together through acts of compassion and generosity.

“We’re not just a marketing agency; we’re a catalyst for social change,” Jorge emphasized. “We believe in building stronger communities through shared experiences and meaningful contributions.”

Looking Ahead: Making a Difference Together

This impactful event is just the beginning. Boltek Media is committed to continuing its journey of social impact, working on community-focused initiatives that uplift and empower those in need.

Stay connected with Boltek Media as we inspire change, drive community engagement, and create a future where no one is left behind.

Boltek Media Co-Organizes “FuckUp Nights” in Lima

Boltek Media — Thu, 11 Jan 2024 05:59:00 +0000

An Honest Conversation About Failure and Resilience

In a world that often glorifies success while overlooking the lessons learned from failure, FuckUp Nights provides a refreshing and necessary narrative. Boltek Media was proud to co-organize the first-ever Christmas Edition of FuckUp Nights in Lima, Peru, bringing together visionary entrepreneurs to share their most significant failures and the valuable insights gained from them.

“Failure is not the end; it’s a stepping stone to growth and innovation,” said Jorge Medina, Co-Organizer and Leader of Staff at Boltek Media. “FuckUp Nights creates a safe space to share, learn, and grow from these experiences.”

A Night of Authentic Conversations

The event took place on Friday, December 17th, at Av. Alfredo Benavides 1994, gathering a vibrant community of entrepreneurs, business leaders, and curious minds eager to learn from real stories of failure.

The lineup featured some of Peru’s most influential business figures, including:

Daniel Bonifaz – Co-Founder of Kambista
Rubén Sánchez – General Manager of Pastelería San Antonio
Juan Diego Vázquez – Founder of Barbarian
Alejandra Puente – Founder of Silabuz, who served as the event’s moderator.

Each speaker candidly shared their journey of setbacks, revealing how failures shaped their success stories and contributed to their resilience and growth.

Recognizing the need to cultivate this forward-thinking mindset, the Universidad de Ingeniería y Tecnología (UTEC) organized the competition “Miradas al Futuro: Ideas Innovadoras para el Mundo del Mañana” (Looking to the Future: Innovative Ideas for Tomorrow’s World). This initiative aimed to inspire and empower members of its community to propose groundbreaking ideas addressing post-pandemic societal challenges.

The Power of Sharing Failure

FuckUp Nights is a global movement that began in Mexico City in 2012, dedicated to sharing stories of professional failure to foster honesty, resilience, and innovation. It challenges the cultural stigma around failure by creating transparent conversations that inspire audiences to learn from mistakes and embrace risk-taking.

The Christmas Edition in Lima aimed to break down barriers and create a supportive community that celebrates both successes and failures. It encouraged attendees to reframe failure as a valuable learning experience, reducing the fear of failure and promoting healthier work environments.

A Successful Collaboration and Impact

Organized by Kristopher Panana, with Jorge Medina leading the staff coordination and Renzo Trujillo managing marketing efforts, the event successfully brought together a diverse audience and fostered meaningful conversations.

The evening was filled with honest dialogues, laughter, and moments of reflection, proving once again that failure is not just a part of success—it’s a crucial ingredient.

“At Boltek Media, we believe in the power of storytelling and learning from real experiences,” concluded Jorge. “We’re proud to be a part of this movement that empowers people to grow beyond their failures.”

Join the Movement

FuckUp Nights continues to inspire and empower communities worldwide. If you missed this edition, stay tuned for future events and become part of a movement that celebrates failure as a stepping stone to success.

Boltek Media remains committed to fostering authentic conversations and driving innovation through shared experiences.

Boltek Media Recognized by the Municipality of San Luis

Boltek Media — Fri, 26 May 2023 05:31:00 +0000

Driving Economic Reactivation through Innovative Social Programs

In a strategic effort to revitalize the local economy and empower emerging entrepreneurs, the Municipality of San Luis, through its Department of Economic and Social Promotion, awarded Boltek Media a prestigious recognition for its invaluable contribution to community-driven initiatives. This accolade celebrates Boltek Media’s role in creating impactful branding and conceptual frameworks for the “Reactívate San Luis” program—a comprehensive suite of social initiatives designed to foster economic growth and social cohesion within the district.

A Vision for Economic Empowerment

“Collaboration and innovation are the pillars of sustainable economic growth,” said Jorge Armando Medina, Founder of Boltek Media. “By empowering local entrepreneurs and fostering community connections, we are not only boosting the economy but also building a resilient and inclusive society.”

“In times of crisis, innovation is not just an opportunity; it’s a necessity,” says Jorge Armando Medina. “Our ability to envision and create solutions today will define how we thrive tomorrow.”

The Initiatives: Building Community and Driving Growth

The “Reactívate San Luis” program is built upon five key initiatives, each tailored to address unique community needs while fostering an interconnected ecosystem of economic empowerment and social development: Academia San Luis, San Luis Conecta, San Luis Market, San Luis Cultura y San Luis Emprende.

A Collaborative Approach to Community Development

The success of “Reactívate San Luis” is attributed to a collaborative approach involving the Municipality of San Luis, Boltek Media, and the community stakeholders. Boltek Media’s involvement went beyond traditional branding; it encompassed:

Conceptual Strategy – Designing holistic user experiences and integrated brand ecosystems.
Innovative Solutions – Proposing unique ideas aligned with community needs and economic goals.
Stakeholder Engagement – Collaborating with municipal leaders, local businesses, and residents.

“We see branding not just as a design tool but as a powerful connector of people and ideas,” stated Jorge Armando Medina. “By understanding the community’s aspirations, we crafted narratives that inspire participation and drive collective growth.”

Recognition and Impact

The Municipality of San Luis awarded Boltek Media the Recognition for Mutual Collaboration, celebrating their innovative contributions and strategic vision. This acknowledgment reinforces Boltek Media’s role as a catalyst for economic and social development through creative and impactful branding.

“This recognition motivates us to continue exploring new ways to drive community empowerment through innovation,” expressed Jorge Armando Medina. “Our journey with San Luis is just the beginning, and we are excited to see how these initiatives shape the future of local entrepreneurship.”

Boltek Media Covers Ultra Music Festival in Peru

Boltek Media — Fri, 21 Apr 2023 06:22:00 +0000

Capturing the Ultimate EDM Experience with Stunning Visuals

Boltek Media proudly participated in the official coverage of Ultra Music Festival Peru, one of the world’s most iconic electronic music events. Collaborating with Fanáticos de Música Electrónica, Boltek Media brought the energy and excitement of Ultra Peru to life through high-quality video production and a captivating aftermovie.

“Ultra Music Festival is not just about music; it’s about creating unforgettable experiences,” said Jorge Armando Medina, Founder of Boltek Media. “We wanted to capture that magic and share it with EDM fans worldwide.”

Unmatched Coverage with Professional Technology

To capture the electrifying atmosphere of Ultra Peru, Boltek Media utilized state-of-the-art equipment, including:

Sony and Nikon Cameras – For high-definition footage and dynamic event coverage.
Osmo Stabilizers – Ensuring smooth and cinematic shots.
DJI Drones – Capturing breathtaking aerial views of the festival and its iconic stage.

The team was granted exclusive press access, enabling them to document the festival from every angle. The footage was then masterfully edited into an aftermovie that encapsulates the energy, passion, and unforgettable moments of Ultra Peru.

A Historic Event for Electronic Music in Peru

After five years of success with Road to Ultra and Resistance, Peru finally welcomed the main Ultra Music Festival in 2023. Held at the Estadio San Marcos in Lima, the festival featured:

World-Renowned DJs – Including Timmy Trumpet, Oliver Heldens, and local talents like Sebastian Mateo and Tolinchilove.
Diverse EDM Genres – From underground beats to mainstream anthems, catering to all EDM fans.
Spectacular Stage Design – A massive, iconic U-shaped stage with panoramic LED screens, creating an immersive visual experience.

Timmy Trumpet electrified the crowd with his mix of electrohouse, hardstyle, and dubstep, while Oliver Heldens surprised fans by remixing the Peruvian classic “El Cóndor Pasa” with his hit “Wombass”

An Unforgettable Experience

Ultra Peru delivered an unparalleled music festival experience, featuring:
- A vibrant atmosphere filled with joy, spontaneity, and colorful costumes.
- VIP Zones and Food Areas offering a variety of culinary delights and premium services.
- Impeccable Security and Organization, ensuring the safety and comfort of all attendees.
The essence of Ultra Peru was palpable as thousands of fans came together to celebrate music, friendship, and unforgettable moments.

Capturing the Essence of Ultra

Through stunning visuals and immersive storytelling, Boltek Media’s aftermovie showcased the heart and soul of Ultra Peru. By blending dynamic footage with the pulsating beats of the world’s top DJs, the aftermovie transports viewers into the festival experience, allowing them to relive the magic of Ultra.

“We aimed to not only document the event but to capture the emotions, energy, and community spirit that define Ultra Music Festival,” Jorge concluded.

Watch the Aftermovie and Relive the Magic

Ready to experience the thrill of Ultra Peru?
Watch the aftermovie here and immerse yourself in the ultimate EDM journey brought to life by Boltek Media.

With this successful collaboration, Boltek Media continues to push the boundaries of event coverage, delivering high-impact visual experiences that connect and inspire audiences worldwide.

Impact at Perumin: Redefining Visitor Engagement

The impact of Santiago at Perumin was immediate and profound. Visitors were intrigued by the AI character, sparking curiosity and engagement. Key outcomes included:

High Audience Interaction – Santiago’s interactivity attracted a steady stream of visitors, boosting footfall at the stand.
Enhanced Brand Perception – PetroPerú was perceived as a leader in technological innovation and sustainability.
Positive Feedback and Media Attention – Santiago’s engaging persona and innovative design received praise from attendees and industry leaders.

“Santiago not only informed but entertained, creating an emotional connection that transformed visitors into brand advocates,” noted Jorge. “This is the future of experiential marketing.”

Leading the Future of Experiential Marketing

Boltek Media continues to push the boundaries of digital transformation and interactive marketing, leveraging AI, 3D design, and voice technology to create immersive brand experiences.

“Our work with PetroPerú and Santiago demonstrates how AI can humanize technology and redefine brand storytelling,” said Jorge. “We’re not just building experiences; we’re building connections that last.”

Boltek Media Develops AI for PetroPerú and Showcases at Perumin, Arequipa

Boltek Media — Wed, 26 Oct 2022 05:38:00 +0000

Innovative Interactive Character and Dynamic Interface Revolutionize Visitor Engagement

In an era where digital transformation is redefining business landscapes, Boltek Media is at the forefront of pioneering experiences that blend artificial intelligence with immersive interactivity. In collaboration with Vértice Arquitectura, Boltek Media developed a cutting-edge AI-powered character for PetroPerú, showcased at Perumin—the largest mining convention in Latin America, held in Arequipa, Peru.

This strategic initiative not only redefined brand engagement but also set a new standard for interactive BTL activations in the energy and mining sectors, reinforcing PetroPerú’s commitment to innovation and environmental sustainability.

Reimagining Brand Interaction: The Power of AI

As industries rapidly evolve, the importance of engaging and meaningful brand experiences has never been more crucial. For PetroPerú, a leading player in the hydrocarbons and mining industry, the challenge was to effectively communicate its new brand identity and technological advancements while captivating a diverse audience at Perumin.

Boltek Media rose to the challenge with Vertice AE, designing a 6×3 meter exhibition stand that was not just visually striking but also immersive and interactive. The modern and sleek design reflected PetroPerú’s renewed focus on environmental sustainability and advanced technological solutions. The centerpiece of this experiential activation was the AI-powered digital character named “Santiago”—an interactive virtual host designed to inform, engage, and entertain visitors.

“Innovation is about creating experiences that resonate and inspire,” said Jorge Armando Medina, Founder of Boltek Media. “With Santiago, we didn’t just build a character; we built a bridge between technology and human connection.”

Meet Santiago: The AI-Powered Virtual Host

The heart of the activation was Santiago—a 3D digital character developed using Cinema 4D. Designed as a futuristic and friendly virtual presenter, Santiago was programmed to interact with visitors through voice recognition and provide information on PetroPerú’s key initiatives, including:

SantiaGO (Sistema Integral de Operaciones Mineras) – An innovative system optimizing mining operations.
PetroPerú Flotas – A fleet management solution enhancing operational efficiency.
Next-Generation Fuels – Eco-friendly fuel options with enhanced performance.

Cutting-Edge Features of Santiago

Voice Interaction: Santiago was equipped with advanced voice recognition, allowing visitors to ask questions and receive real-time answers. This interactive feature provided a seamless and engaging user experience, creating a dynamic conversation with the digital host.
Dynamic Interface: A versatile user interface supported Santiago’s responses with visual infographics, enhancing understanding through a blend of audio and visual storytelling.
Personality and Engagement: Santiago’s playful and approachable personality was carefully crafted to entertain while educating, making the experience memorable and impactful.

“Our goal was to create a digital character that felt human, relatable, and knowledgeable,” explained Jorge. “Santiago isn’t just an information kiosk; he’s a brand ambassador who connects emotionally with visitors.”

From Concept to Reality: The Development Process

1. Conceptualization and Design

The journey began with conceptualizing Santiago as the voice and face of PetroPerú’s innovation narrative. The character’s design incorporated:

A futuristic, yet friendly appearance – Reflecting PetroPerú’s forward-thinking brand.
3D Modeling and Animation – Created using Cinema 4D to ensure realistic and dynamic movement.
Visual Cohesion – Aligning Santiago’s look with the modern aesthetics of the exhibition stand.

2. Information Architecture and Programming

To transform Santiago into an intelligent conversationalist, Boltek Media:

Injected relevant data on PetroPerú’s initiatives, sustainability practices, and products.
Programmed Q&A capabilities to answer frequently asked questions in a conversational manner.
Integrated Social Responses – Santiago was designed to engage in casual conversations, making interactions more humanized.

3. Voice Recognition and Interaction

A key element of Santiago’s appeal was his ability to understand and respond to voice commands. Boltek Media implemented:

Advanced Voice Recognition Technology – Ensuring accurate interpretation of questions.
Real-Time Response System – Providing immediate and contextually relevant answers.
Interactive Showcase Experience – Visitors spoke to Santiago using a microphone, receiving insightful responses, and enjoying his lively personality.

Beyond Santiago: An Immersive Digital Ecosystem

In addition to Santiago, Boltek Media developed a Netflix-style digital platform to present videos and trailers about PetroPerú’s projects. This platform featured:

Video On-Demand – Allowing visitors to explore content at their own pace.
Interactive Navigation – Inspired by streaming services, enhancing user engagement.
Visual Storytelling – Showcasing PetroPerú’s commitment to innovation and sustainability through compelling narratives.

This strategic approach maximized content delivery and ensured consistent brand messaging, resonating with a tech-savvy audience.

Impact at Perumin: Redefining Visitor Engagement

The impact of Santiago at Perumin was immediate and profound. Visitors were intrigued by the AI character, sparking curiosity and engagement. Key outcomes included:

High Audience Interaction – Santiago’s interactivity attracted a steady stream of visitors, boosting footfall at the stand.
Enhanced Brand Perception – PetroPerú was perceived as a leader in technological innovation and sustainability.
Positive Feedback and Media Attention – Santiago’s engaging persona and innovative design received praise from attendees and industry leaders.

Leading the Future of Experiential Marketing

Boltek Media Provides Training for the Ministry of Labor and Employment Promotion

Boltek Media — Sun, 15 May 2022 06:10:00 +0000

Empowering Digital Skills and E-commerce Opportunities

In line with our social commitment to bridge the digital gap and empower communities through technology, Boltek Media proudly collaborated with the Ministry of Labor and Employment Promotion (MTPE) to provide two comprehensive training modules on Digital Marketing and Practical E-commerce Models. This initiative was specifically designed to empower individuals with mobility disabilities, helping them leverage digital platforms and build successful online businesses.

“Technology should be an enabler, not a barrier,” said Jorge Armando Medina, Founder of Boltek Media. “By sharing our expertise, we’re not just teaching digital skills—we’re creating opportunities for a more inclusive digital economy.”

A Commitment to Social Responsibility and Digital Inclusion

At Boltek Media, we believe in the transformative power of technology and are committed to closing the digital divide by equipping individuals with the skills they need to succeed in today’s digital landscape. We recognize that new technologies can be complex, and not everyone has access to the resources and knowledge needed to thrive online.

This initiative was born out of our dedication to social responsibility and our mission to empower Peruvians with the skills needed to create their own digital businesses. By partnering with the MTPE, we aimed to:

Promote digital literacy and reduce social inequalities.
Equip participants with practical e-commerce skills to start and grow their own brands.
Inspire entrepreneurial spirit and foster economic independence.

The Training Program: Two Comprehensive Modules

The training was divided into two key modules, combining theoretical insights with practical applications, ensuring participants gained a holistic understanding of digital marketing and e-commerce.

Module 1: Theoretical Introduction to Digital Marketing

The first module provided a foundational understanding of digital marketing, focusing on:

Basic Concepts – Introducing participants to the essentials of digital marketing.
Brand Strategy – Teaching how to create brand value and communicate it effectively.
Golden Circle Framework – Exploring brand purpose and emotional connection.
Digital Ecosystem – Identifying the most effective social media platforms and their strategic uses.
Simplified Marketing Plan – Guiding participants through creating a practical marketing strategy.
Business Analysis Tools – Using CANVAS and SWOT analysis to map out business opportunities.
Interactive Q&A Session – Allowing participants to engage with experts and clarify doubts.

Module 2: Practical E-commerce Creation

The second module focused on hands-on learning, empowering participants to build their own e-commerce platforms:

Brand Naming and Logo Design – Teaching effective naming strategies and logo creation.
Color Theory and Branding – Guiding participants through color psychology and brand identity.
Business Models and Registration – Exploring successful online business models and brand registration processes.
Sales Funnels and Conversion Optimization – Designing effective sales funnels and optimizing conversion rates.
E-commerce Setup on Social Media – Step-by-step guidance on setting up online stores on social platforms.
Performance Metrics and Tracking – Teaching participants how to measure success using key digital metrics.
Templates and Resources – Providing participants with templates, resources, and industry contacts to support their entrepreneurial journey.

The program was meticulously designed to simplify complex digital concepts and equip participants with actionable skills to create profitable online businesses from home.

Empowering Through Education: A Remarkable Outcome

The training concluded with remarkable success, empowering participants to:

Create their own digital brands with a strong strategic foundation.
Build e-commerce platforms on social media with high growth potential.
Gain confidence in navigating the digital landscape and pursuing entrepreneurial ambitions.

Javier Matos Quintanilla, Consultant and Deputy Director of MTPE, commended Jorge Armando Medina for his dedication to digital empowerment and for delivering a high-impact training program that truly made a difference.

“These workshops are more than just training sessions—they are gateways to new opportunities,” said Javier. “Boltek Media’s expertise and commitment have inspired participants to transform challenges into possibilities.”

A Milestone in Digital Inclusion and Social Impact

Boltek Media remains committed to promoting digital inclusion and empowering communities through education and technology. By bridging the digital divide, we are transforming lives and building a more inclusive digital economy.

“We believe in a future where technology empowers everyone, regardless of their circumstances,” Jorge concludes. “This is just the beginning, and we’re excited to continue our journey of social impact and digital transformation.”

Looking Ahead: Creating Opportunities for All

With the success of this collaboration, Boltek Media is eager to expand its educational initiatives, continuing to empower communities with digital skills and entrepreneurial opportunities.

Stay connected with Boltek Media as we inspire change, drive digital inclusion, and create a future of limitless possibilities.