Boltek Media Provides Training for the Ministry of Labor and Employment Promotion
Empowering Digital Skills and E-commerce Opportunities
In line with our social commitment to bridge the digital gap and empower communities through technology, Boltek Media proudly collaborated with the Ministry of Labor and Employment Promotion (MTPE) to provide two comprehensive training modules on Digital Marketing and Practical E-commerce Models. This initiative was specifically designed to empower individuals with mobility disabilities, helping them leverage digital platforms and build successful online businesses.
“Technology should be an enabler, not a barrier,” said Jorge Armando Medina, Founder of Boltek Media. “By sharing our expertise, we’re not just teaching digital skills—we’re creating opportunities for a more inclusive digital economy.”
A Commitment to Social Responsibility and Digital Inclusion
At Boltek Media, we believe in the transformative power of technology and are committed to closing the digital divide by equipping individuals with the skills they need to succeed in today’s digital landscape. We recognize that new technologies can be complex, and not everyone has access to the resources and knowledge needed to thrive online.
This initiative was born out of our dedication to social responsibility and our mission to empower Peruvians with the skills needed to create their own digital businesses. By partnering with the MTPE, we aimed to:
- Promote digital literacy and reduce social inequalities.
- Equip participants with practical e-commerce skills to start and grow their own brands.
- Inspire entrepreneurial spirit and foster economic independence.
The Training Program: Two Comprehensive Modules
The training was divided into two key modules, combining theoretical insights with practical applications, ensuring participants gained a holistic understanding of digital marketing and e-commerce.
Module 1: Theoretical Introduction to Digital Marketing
The first module provided a foundational understanding of digital marketing, focusing on:
- Basic Concepts – Introducing participants to the essentials of digital marketing.
- Brand Strategy – Teaching how to create brand value and communicate it effectively.
- Golden Circle Framework – Exploring brand purpose and emotional connection.
- Digital Ecosystem – Identifying the most effective social media platforms and their strategic uses.
- Simplified Marketing Plan – Guiding participants through creating a practical marketing strategy.
- Business Analysis Tools – Using CANVAS and SWOT analysis to map out business opportunities.
- Interactive Q&A Session – Allowing participants to engage with experts and clarify doubts.
Module 2: Practical E-commerce Creation
The second module focused on hands-on learning, empowering participants to build their own e-commerce platforms:
- Brand Naming and Logo Design – Teaching effective naming strategies and logo creation.
- Color Theory and Branding – Guiding participants through color psychology and brand identity.
- Business Models and Registration – Exploring successful online business models and brand registration processes.
- Sales Funnels and Conversion Optimization – Designing effective sales funnels and optimizing conversion rates.
- E-commerce Setup on Social Media – Step-by-step guidance on setting up online stores on social platforms.
- Performance Metrics and Tracking – Teaching participants how to measure success using key digital metrics.
- Templates and Resources – Providing participants with templates, resources, and industry contacts to support their entrepreneurial journey.
The program was meticulously designed to simplify complex digital concepts and equip participants with actionable skills to create profitable online businesses from home.
Empowering Through Education: A Remarkable Outcome
The training concluded with remarkable success, empowering participants to:
- Create their own digital brands with a strong strategic foundation.
- Build e-commerce platforms on social media with high growth potential.
- Gain confidence in navigating the digital landscape and pursuing entrepreneurial ambitions.
Javier Matos Quintanilla, Consultant and Deputy Director of MTPE, commended Jorge Armando Medina for his dedication to digital empowerment and for delivering a high-impact training program that truly made a difference.
“These workshops are more than just training sessions—they are gateways to new opportunities,” said Javier. “Boltek Media’s expertise and commitment have inspired participants to transform challenges into possibilities.”
A Milestone in Digital Inclusion and Social Impact
Boltek Media remains committed to promoting digital inclusion and empowering communities through education and technology. By bridging the digital divide, we are transforming lives and building a more inclusive digital economy.
“We believe in a future where technology empowers everyone, regardless of their circumstances,” Jorge concludes. “This is just the beginning, and we’re excited to continue our journey of social impact and digital transformation.”
Looking Ahead: Creating Opportunities for All
With the success of this collaboration, Boltek Media is eager to expand its educational initiatives, continuing to empower communities with digital skills and entrepreneurial opportunities.
Stay connected with Boltek Media as we inspire change, drive digital inclusion, and create a future of limitless possibilities.
