Boltek Media Develops AI for PetroPerú and Showcases at Perumin, Arequipa
Innovative Interactive Character and Dynamic Interface Revolutionize Visitor Engagement
In an era where digital transformation is redefining business landscapes, Boltek Media is at the forefront of pioneering experiences that blend artificial intelligence with immersive interactivity. In collaboration with Vértice Arquitectura, Boltek Media developed a cutting-edge AI-powered character for PetroPerú, showcased at Perumin—the largest mining convention in Latin America, held in Arequipa, Peru.
This strategic initiative not only redefined brand engagement but also set a new standard for interactive BTL activations in the energy and mining sectors, reinforcing PetroPerú’s commitment to innovation and environmental sustainability.
Reimagining Brand Interaction: The Power of AI
As industries rapidly evolve, the importance of engaging and meaningful brand experiences has never been more crucial. For PetroPerú, a leading player in the hydrocarbons and mining industry, the challenge was to effectively communicate its new brand identity and technological advancements while captivating a diverse audience at Perumin.
Boltek Media rose to the challenge with Vertice AE, designing a 6×3 meter exhibition stand that was not just visually striking but also immersive and interactive. The modern and sleek design reflected PetroPerú’s renewed focus on environmental sustainability and advanced technological solutions. The centerpiece of this experiential activation was the AI-powered digital character named “Santiago”—an interactive virtual host designed to inform, engage, and entertain visitors.
“Innovation is about creating experiences that resonate and inspire,” said Jorge Armando Medina, Founder of Boltek Media. “With Santiago, we didn’t just build a character; we built a bridge between technology and human connection.”
Meet Santiago: The AI-Powered Virtual Host
The heart of the activation was Santiago—a 3D digital character developed using Cinema 4D. Designed as a futuristic and friendly virtual presenter, Santiago was programmed to interact with visitors through voice recognition and provide information on PetroPerú’s key initiatives, including:
- SantiaGO (Sistema Integral de Operaciones Mineras) – An innovative system optimizing mining operations.
- PetroPerú Flotas – A fleet management solution enhancing operational efficiency.
- Next-Generation Fuels – Eco-friendly fuel options with enhanced performance.
Cutting-Edge Features of Santiago
- Voice Interaction: Santiago was equipped with advanced voice recognition, allowing visitors to ask questions and receive real-time answers. This interactive feature provided a seamless and engaging user experience, creating a dynamic conversation with the digital host.
- Dynamic Interface: A versatile user interface supported Santiago’s responses with visual infographics, enhancing understanding through a blend of audio and visual storytelling.
- Personality and Engagement: Santiago’s playful and approachable personality was carefully crafted to entertain while educating, making the experience memorable and impactful.
“Our goal was to create a digital character that felt human, relatable, and knowledgeable,” explained Jorge. “Santiago isn’t just an information kiosk; he’s a brand ambassador who connects emotionally with visitors.”
From Concept to Reality: The Development Process
1. Conceptualization and Design
The journey began with conceptualizing Santiago as the voice and face of PetroPerú’s innovation narrative. The character’s design incorporated:
- A futuristic, yet friendly appearance – Reflecting PetroPerú’s forward-thinking brand.
- 3D Modeling and Animation – Created using Cinema 4D to ensure realistic and dynamic movement.
- Visual Cohesion – Aligning Santiago’s look with the modern aesthetics of the exhibition stand.
2. Information Architecture and Programming
To transform Santiago into an intelligent conversationalist, Boltek Media:
- Injected relevant data on PetroPerú’s initiatives, sustainability practices, and products.
- Programmed Q&A capabilities to answer frequently asked questions in a conversational manner.
- Integrated Social Responses – Santiago was designed to engage in casual conversations, making interactions more humanized.
3. Voice Recognition and Interaction
A key element of Santiago’s appeal was his ability to understand and respond to voice commands. Boltek Media implemented:
- Advanced Voice Recognition Technology – Ensuring accurate interpretation of questions.
- Real-Time Response System – Providing immediate and contextually relevant answers.
- Interactive Showcase Experience – Visitors spoke to Santiago using a microphone, receiving insightful responses, and enjoying his lively personality.
Beyond Santiago: An Immersive Digital Ecosystem
In addition to Santiago, Boltek Media developed a Netflix-style digital platform to present videos and trailers about PetroPerú’s projects. This platform featured:
- Video On-Demand – Allowing visitors to explore content at their own pace.
- Interactive Navigation – Inspired by streaming services, enhancing user engagement.
- Visual Storytelling – Showcasing PetroPerú’s commitment to innovation and sustainability through compelling narratives.
This strategic approach maximized content delivery and ensured consistent brand messaging, resonating with a tech-savvy audience.
Impact at Perumin: Redefining Visitor Engagement
The impact of Santiago at Perumin was immediate and profound. Visitors were intrigued by the AI character, sparking curiosity and engagement. Key outcomes included:
- High Audience Interaction – Santiago’s interactivity attracted a steady stream of visitors, boosting footfall at the stand.
- Enhanced Brand Perception – PetroPerú was perceived as a leader in technological innovation and sustainability.
- Positive Feedback and Media Attention – Santiago’s engaging persona and innovative design received praise from attendees and industry leaders.
“Santiago not only informed but entertained, creating an emotional connection that transformed visitors into brand advocates,” noted Jorge. “This is the future of experiential marketing.”
Leading the Future of Experiential Marketing
Boltek Media continues to push the boundaries of digital transformation and interactive marketing, leveraging AI, 3D design, and voice technology to create immersive brand experiences.
“Our work with PetroPerú and Santiago demonstrates how AI can humanize technology and redefine brand storytelling,” said Jorge. “We’re not just building experiences; we’re building connections that last.”
