Case Information
Client: Cruz del Sur x Vistony
Industry: Transportation & Maintenance
Market Position: Strategic alliance in leading high-performance brands
Location: Peru
Service: Audiovisual Communication Campaign
Publication Year: 2025
1. Executive Summary
Boltek Media developed an audiovisual communication campaign designed to make the strategic alliance between Cruz del Sur and Vistony visible, credible and emotionally engaging.
The production demonstrated how Vistony’s lubrication technology, technical support and maintenance solutions contribute to the operational continuity of Cruz del Sur’s bus fleet. Rather than presenting Vistony as a conventional supplier, the campaign positioned the company as a strategic partner behind the safety, reliability and availability of one of Peru’s most recognized transportation operations.
Through professional cinematography, aerial drone footage, employee interviews and direct access to maintenance and industrial processes, we transformed a highly technical relationship into a powerful story about trust, performance and keeping Peru moving.
2. About the Client
Key client Attributes:
Cruz del Sur is one of Peru’s most established passenger transportation companies, with 63 years of experience, 24 national destinations and more than five million customers. The company highlights the modernization, comfort and safety of its fleet as central components of its value proposition. Vistony is a Peruvian company with more than 35 years of experience in the development and manufacturing of lubricants, greases, coolants and maintenance products for the automotive and industrial sectors. Together, both brands represent a strategic connection between mobility, engineering, operational reliability and technical innovation.
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Operational Scale: A nationwide transportation network supported by a large fleet that requires continuous maintenance, technical control and high operational availability.
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Technical Expertise: Vistony develops lubrication and maintenance solutions designed to protect engines, industrial equipment and heavy-duty transportation systems.
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Shared Commitment: Both companies prioritize reliability, safety, preventive maintenance and consistent operational performance.
3. The Challenge
The main challenge was to communicate the value of a business relationship that usually operates behind the scenes. Passengers see the buses and experience the journey, but they rarely see the technical processes, specialized products, maintenance teams and strategic partners that make every departure possible.
The campaign needed to demonstrate that the alliance between Cruz del Sur and Vistony was not simply a commercial supply agreement. It was a long-term relationship built on technical reliability, operational knowledge and mutual trust.
Key Obstacles:
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Making an Invisible Service Visible: Lubrication and preventive maintenance are essential to fleet performance, but their value is difficult to communicate through conventional advertising.
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Filming in Controlled Industrial Environments: Production required access to operational and maintenance areas, compliance with strict safety protocols and the use of specialized protective clothing.
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Balancing Two Major Brands: The narrative needed to provide equal relevance to Cruz del Sur and Vistony while presenting a unified story rather than two disconnected corporate messages.
The final communication needed to make a complex technical partnership understandable, credible and relevant to both business decision-makers and general audiences.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
We developed a documentary-style corporate narrative based on a clear strategic concept: every journey begins long before passengers board the bus.
The audiovisual campaign connected Vistony’s lubrication technology with Cruz del Sur’s preventive maintenance, fleet availability and operational continuity. Instead of relying on promotional statements alone, we captured real facilities, real maintenance processes and real members of the operational team to provide visual and human evidence of the partnership.
Key Strategic Steps:
1
Alliance-Centered Storytelling
2
Real Operational Evidence
3
Expert and Employee Testimonials
4
Cinematic Industrial Production
5. Results and Metrics
The final campaign transformed a technical supplier relationship into a strong corporate success story. It clearly demonstrated how Vistony supports Cruz del Sur’s operational continuity while reinforcing the transportation company’s commitment to preventive maintenance, fleet reliability and passenger safety.
The audiovisual content gave both brands a credible platform to communicate technical leadership, strengthened the perception of Vistony as a strategic partner and made Cruz del Sur’s maintenance culture more visible to its audience. The published campaign messaging reinforced the importance of unit availability, predictive maintenance, safety and trust within the alliance.
