Case Information
Client: Lúpulo Draft Bar
Industry: Food & Beverage (Craft Beer & Gastronomy)
Market Position: Local Market Leader
Location: Miraflores, Peru
Service: Social Media Strategy, Content Creation, Digital Growth Campaigns
Publication Year: 2020
1. Executive Summary
Lúpulo Draft Bar, a renowned French-Peruvian craft beer restobar located in the heart of Miraflores, partnered with Boltek Media to elevate its social media presence and reinforce its status as a cultural and gastronomic icon. The challenge was to boost visibility, attract new customers, and consolidate the brand digitally in the aftermath of pandemic-related shifts in consumer behavior. Boltek Media deployed a 360-degree digital strategy, resulting in a 150% increase in qualified leads, more than 25,000 new organic followers on social media, and clear influence on consumer choice at the physical location.
2. About the Client
Located near Parque Kennedy, Lúpulo Draft Bar has been a pillar of Peru’s craft beer scene for over a decade. With a unique blend of French and Peruvian culinary culture, it offers an upscale yet accessible atmosphere that caters to beer aficionados and food lovers alike. As one of the early adopters of artisanal brewing in Peru, Lúpulo is considered a leading reference in the category.
Key client Attributes:
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Cultural Fusion Pioneer: Combines French-Peruvian gastronomy with craft beer excellence.
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Established Market Leader: Over 10 years of operation in a key urban hub.
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Community Anchor: Well-regarded by locals and tourists alike for its identity and ambiance.
3. The Challenge
In a post-pandemic context where digital influence increasingly dictates consumer behavior, Lúpulo Draft Bar needed to reignite its relevance and attract foot traffic through strategic social media activation. Despite its longstanding reputation, its online brand presence was underleveraged, with sporadic content and limited engagement. The objective was to create a high-impact digital identity that would strengthen brand recall and drive measurable business results.
Key Obstacles:
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Lack of Strategic Social Media Direction: No long-term vision guiding online presence.
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Inconsistent Content Creation: Irregular updates weakened audience retention.
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Limited Conversion from Digital to Physical: Online activity did not translate into in-store visits.
Without an integrated strategy, Lúpulo risked losing market share in a digitally-driven food and beverage landscape.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
Boltek Media designed a dynamic and immersive 360-degree digital marketing plan tailored to Lúpulo’s brand essence. We revitalized its brand communication across all digital touchpoints, established a recurring content creation process, and launched monthly campaigns and themed activations. Through growth marketing strategies and organic optimization, we amplified reach and enhanced the brand’s storytelling capacity.
Key Strategic Steps:
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Digital Brand Repositioning:
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Social Media Activation Calendar:
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Growth Strategy Execution:
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Campaign Creative & Optimization:
5. Results and Metrics
Lúpulo Draft Bar successfully reasserted itself as a digital trendsetter within the local gastronomy and craft beer niche. The implementation of a full-spectrum social media strategy translated directly into customer engagement and foot traffic. The bar became a case of successful digital influence in a traditional category, expanding both its community and business performance.
