Case Information
Final Client: UCL Global
Through Strategic Partner: Human Branding (Alicia Barco)
Industry: International Logistics & Supply Chain
Market Position: Sector-Specific Logistics Leader
Location: Peru
Service: Corporate Branding, Website & Social Media
Publication Year: 2022
1. Executive Summary
UCL Global, a Peruvian corporation with over 27 years of experience in international logistics, partnered with Boltek Media during the COVID-19 pandemic to reinvent its brand perception and attract new clients in a heavily impacted industry. The challenge centered on communicating trust and adaptability in a disrupted global logistics environment. Boltek Media executed a full brand renewal strategy, revitalizing UCL’s digital presence through a new corporate identity, website, social media management, and strategic advertising content. The result was a 200% increase in qualified leads, a 350% boost in organic traffic and community growth, and over 100 high-impact strategic content pieces.
2. About the Client
UCL Global is a leading Peruvian logistics and supply chain solutions provider with tailored services in mining machinery, EPCM (Engineering, Procurement, Construction & Management), healthcare, and construction sectors. For nearly three decades, the company has specialized in managing complex international operations, earning a reputation for reliability and precision in high-stakes industries. During a period of major global disruption, UCL sought to strengthen its market position and build long-term resilience through digital transformation.
Key client Attributes:
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Sector-Specific Logistics Expertise: Trusted by mining, construction, and healthcare sectors for custom logistics solutions.
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Track Record of Excellence: Over 27 years of uninterrupted international operations.
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Client-Centered Innovation: Adapts to evolving client needs with precision and flexibility.
3. The Challenge
The COVID-19 pandemic severely disrupted international logistics and supply chain operations, making it difficult for companies like UCL to maintain visibility and acquire new clients. UCL Global faced the urgent challenge of reshaping its external image to emphasize resilience, capability, and innovation. The goal was to reintroduce the company in a digital format that would instill confidence, differentiate its services, and generate new business opportunities.
Key Obstacles:
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Outdated Brand Image: Perception did not reflect modern capabilities or agility.
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Low Digital Visibility: Weak online presence, especially on social media and search platforms.
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Decreased Lead Flow: Diminished engagement due to reduced physical business development during the pandemic.
Without swift and strategic intervention, UCL risked losing ground in a highly competitive logistics market.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
Boltek Media designed and executed a digital-first brand renewal plan tailored to UCL Global’s new growth objectives. We began by redesigning the corporate identity to reflect trust, technical expertise, and global standards. The relaunch included a custom-developed website, consistent social media presence, and targeted messaging across channels. In parallel, we created strategic ad content for performance-based campaigns, addressing key decision-makers in core industries. The approach positioned UCL as a modern, resilient player in international logistics.
Key Strategic Steps:
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Brand Identity Redesign:
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Digital Ecosystem Relaunch:
3
Social Media Activation:
4
Strategic Ad Campaign Content:
5. Results and Metrics
The brand transformation strategy enabled UCL Global to stand out during a period of uncertainty. A newly defined visual identity, combined with a robust digital infrastructure and strategic content development, resulted in significantly improved lead generation and brand engagement. UCL’s position in the logistics sector is now digitally reinforced and aligned with its long-term objectives.
