Case Information
Final Client: AB InBev
Through Strategic Partner: Human Branding (Alicia Barco)
Industry: Beverage & Logistics
Market Position: Fortune 500 Global Leader
Location: Global (Project in Peru)
Service: Induction System (SOPs, Gamified Videos, LMS)
Publication Year: 2023
1. Executive Summary
AB InBev, the world’s leading brewing company and a Fortune 500 enterprise, faced the challenge of optimizing the onboarding process for its logistics personnel, specifically within its operational brand Logística Conectamos Maz. Due to the high complexity and procedural precision required in logistics, effective training strategies were critical. In collaboration with Miebach Consulting and Human Branding, Boltek Media developed an end-to-end solution that included Standard Operating Procedure (SOP) manuals, gamified induction videos, and a custom virtual learning platform. This initiative automated learning for a significant number of employees, digitalized and gamified more than nine critical processes, and led to a measurable increase in operational efficiency.
2. About the Client
AB InBev is the global leader in the brewing industry, with a portfolio that includes internationally recognized brands. The company is known for its commitment to operational excellence and innovation. Within its structure, Logística Conectamos Maz is responsible for managing logistics operations and ensuring the efficient distribution of products across various markets. The client’s primary objective was to enhance the onboarding experience of its logistics staff to ensure adherence to standardized procedures and boost overall efficiency.
Key client Attributes:
-
Global Leadership: Dominant presence in the global beverage industry.
-
Continuous Innovation: Integration of advanced technologies in operations.
-
Quality-Driven Culture: Commitment to maintaining high standards across all processes.
3. The Challenge
AB InBev’s logistics division, represented by Logística Conectamos Maz, was experiencing difficulties onboarding new employees due to the inherent complexity of its processes. The lack of effective training tools led to operational inconsistencies and errors, affecting the accuracy and efficiency of supply chain execution. The specific objective was to develop an onboarding solution that standardized training, reduced errors, and improved employee understanding of core logistics procedures.
Key Obstacles:
-
Process Complexity: New employees struggled to grasp detailed operational steps.
-
Lack of Standardized Training Materials: No uniform resources were available for employee education.
-
High Operational Error Rates: Frequent mistakes due to inadequate onboarding.
These issues directly impacted the effectiveness and precision of logistics operations—both essential for company success.
Deficient Metrics Before Implementation:
4. Strategy and Solution Implemented
Boltek Media, in partnership with Miebach Consulting and Human Branding, designed a holistic solution tailored to the learning needs and profiles of AB InBev’s logistics workforce. The initiative included the creation of SOP manuals for nine core processes, 2D animated gamified induction videos, and a virtual educational platform consolidating all training resources. This modern, interactive approach enabled more effective training and comprehension, resulting in improved accuracy and a reduction in operational errors.
Key Strategic Steps:
1
SOP Manual Development:
2
Gamified Video Production:
3
Virtual Learning Platform Implementation:
4
Interactive Features Integration:
5. Results and Metrics
The implementation of this onboarding solution led to a significant improvement in the effectiveness and efficiency of AB InBev’s logistics training. Learning was automated for a large workforce, with over nine processes fully digitalized and gamified. Operational errors decreased, while knowledge retention and employee satisfaction increased. The result was a more synchronized and high-p
